Marketing Automation is on its way to the peak of the hype cycle . People start adopting software because it’s cool, not because they know what to do with it. The result: inflated expectations.
However, there are a couple of B2B Marketing experts who understand how to avoid inflated expectations.
Source: http://feedproxy.google.com/~r/B2bMarketingFull/~3/2HVw_cErtMk/
