Today Genius.com announced the publication of The Essential Marketing Automation Handbook: A How-To Guide for B2B Marketers . Written by noted lead nurturing authority and eMarketing Strategies for the Complex Sale author Ardath Albee, the book outlines the 15 essentials of lead nurturing across the key topics of lead scoring, content creation, dynamic messaging, and pipeline acceleration.
Why is this handbook “essential” for B2B Marketers?

Source: http://feedproxy.google.com/~r/B2bMarketingFull/~3/WY3DU4CoWfg/announcing-the-essential-marketing-automation-handbook.html

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