At one time or another, I’ve been asked by demand gen folks, Green Leads’ clients and prospects, “So you JUST get meetings with C/VP level executives?” A C Level meeting is the holy grail of outbound marketing, everyone wants to hear “Yes” and then implement a successful program. That said, the short answer is that if we did set only C/VP level meetings, we would set half as many, the cost to do so would be doubled, and our clients would miss out on half as many pipeline opportunities (sometimes more). Also, some clients are happy with mid-level meetings (do they know something others

Source: http://feedproxy.google.com/~r/B2bMarketingFull/~3/1oe9DhYFfhE/b2b-appointments-third-of-cvp-execs.html

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