Best of B2B Marketing Zone
January 26, 2012
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INBOUND SALES NETWORK | THURSDAY, JANUARY 26, 2012 
It’s Not What You Sell – It’s How You Sell It
In a world that has gone global, there has never been such stiff competition. Many companies are finding themselves in a much commoditized market place. Even those companies that may have a differentiated product are finding themselves in a commodity buy, because that is how prospects or customers view their purchase decision. Think about it. MORE >>20 Tweets -
JUNTA 42 | THURSDAY, JANUARY 26, 2012 
McDonald’s Social Media Goes Wrong? Not a Chance
You’d have to be living in a cave not to be aware of the now historic McDonald’s Twitter campaign launched a few days ago. The link is a video of McDonald’s potato supplier Frank Martinez and includes a heartwarming story about his life as a potato farmer. We quickly pulled #mcdstories and it was promoted for less than two hours. MORE >>23 Tweets -
HUBSPOT | THURSDAY, JANUARY 26, 2012 
When Lead Scoring Is a Waste of Marketers’ Time
There are times in a marketer’s life when lead scoring can seem like the Holy Grail. According to the MarketingSherpa B2B Banchmarking Report , only 21% of B2B marketers have established lead scoring, but many more are thinking about adding it. Your Sales Team Doesn’t Have Enough Leads. Your Sales Team Doesn’t Call the Leads You Send Them. Right? MORE >>263 Tweets -
BIZNOLOGY | THURSDAY, JANUARY 26, 2012 
Be Realistic About SEO Campaign Results
Image via Wikipedia. Unlike other forms of marketing in which you implement a strategy and start to see results in a short period of time, search engine optimization is a long term process to build a brand image in the search engines and online in general over time. Going into it with unrealistic expectations is just a recipe for disaster. MORE >>2 Tweets -
CLIENT BRIDGE | THURSDAY, JANUARY 26, 2012 Internet Marketing Statistics for 2012
Hubspot has published a list of 25 marketing statistics that emphasis the need for inbound marketing in 2012. Here are ten of those stats: Internet users in the U.S. will expand to 239 million, representing 75.6% of the total population. Mobile Internet users will reach 113.9 million in 2012, up 17.1% from 97.3 million in 2011. from 2011. MORE >>1 Tweet -
WRITING ON THE WEB | THURSDAY, JANUARY 26, 2012 
4 Content Marketing Goals for a Coach Website
How should content marketing be used on the home page of your website? What makes good website copy? More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? MORE >>5 Tweets -
ENGAGE | THURSDAY, JANUARY 26, 2012 
Linking: It Does a Website Good
W hen it comes to digital media, competition can sometimes make writers turn into digital grinches. While it’s healthy to stoke friendly competition and take pride in your work, stonewalling and shoulder checking isn’t really necessary. The web was built on the notion of sharing ideas and exchanging news. ” So why the stinginess? MORE >>8 Tweets -
THE EFFECTIVE MARKETER | THURSDAY, JANUARY 26, 2012 Proven Tactics to Increase Blog Traffic
Thanks to Christopher S. Penn and his newsletter I read this amazing post by SEOmoz on “ 21 Tactics to Increase Blog Traffic “ It not only validates some of my personal beliefs but also gave me additional tactics to apply to my own blog as well as companies I work with. Make Your Blog’s Content SEO-Friendly. Survey Your Readers. MORE >>1 Tweet -
SELLING TO BIG COMPANIES | THURSDAY, JANUARY 26, 2012 
Dealing with Oops! Moments: Sales Lessons from Rick Perry
This not meant to be a political statement. It is simply commentary about what a candidate did – and what we, as sellers, can learn from it. When Texas Governor Rick Perry entered the presidential race, he immediately soared to a front-runner status. But, it didn’t last long due to his performance during the Republican debates. Yes, he did. MORE >>6 Tweets -
FEARLESS COMPETITOR | THURSDAY, JANUARY 26, 2012 
What Really Motivates Us – Surprising Facts from Dan Pink
Daniel Pink. Most of what you think about motivation and rewards is wrong. Does money motivate? Not really, unless it’s too low. Jeff Ogden of Find New Customers is tired of companies wasting money on the wrong things. What people really want (other than money): Autonomy. Mastery. Purpose. What do you think? Self EducationMORE >>1 Tweet -
31 Fluffy Buzzwords Marketers Overuse and Abuse HUBSPOT | THURSDAY, JANUARY 26, 2012 -
The Rapid Growth of Marketing Outsourcing FEARLESS COMPETITOR | THURSDAY, JANUARY 26, 2012 -
Content Marketing Advice: Stop Competing with My Children! DIGITAL B2B MARKETING | THURSDAY, JANUARY 26, 2012 -
10 Clever Ways Your Email Signature Can Support Your Marketing HUBSPOT | THURSDAY, JANUARY 26, 2012 -
Political oversight. A {growtoon}. GROW – PRACTICAL MARKETING SOLUTIONS | THURSDAY, JANUARY 26, 2012 -
Does your brand stand up? SAVVY B2B MARKETING | THURSDAY, JANUARY 26, 2012 -
6 Ways to Get Booted From Twitter’s Search Results HUBSPOT | THURSDAY, JANUARY 26, 2012 -
12 Revealing Stats About B2B Social Media Marketing SOCIAL MEDIA B2B | THURSDAY, JANUARY 26, 2012 -
5 Real-Life Examples of Awful PR Pitches HUBSPOT | THURSDAY, JANUARY 26, 2012 -
The Ultimate Checklist for Integrated Marketing SAZBEAN | THURSDAY, JANUARY 26, 2012 -
Building a Successful Media Campaign B2B MARKETING BLOG | THURSDAY, JANUARY 26, 2012 -
How to Make Social Media Marketing More Effective:10 Do’s and Don’t Tips TRADESMEN INSIGHTS | THURSDAY, JANUARY 26, 2012 -
Will Timeline Revolutionize the Facebook Brand Page? MEASURABLE MARKETING | THURSDAY, JANUARY 26, 2012 -
Bitch and complain – or pick up the phone? FEARLESS COMPETITOR | THURSDAY, JANUARY 26, 2012 -
An Infographic on the Right Track: Grad School to Google B2B MEMES | THURSDAY, JANUARY 26, 2012 -
The 5 Top Media for Cold Prospecting VIEWPOINT | THURSDAY, JANUARY 26, 2012
Hot Topics for January 26, 2012
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