I was reading the AMA's Journal of Marketing and came across an article, Testing the Value of Customization [Sep '09]. Several insights presented through the research had me thinking about how marketing custom and unique solutions plays out in the B2B marketplace.

Although the research was based on two consumer studies, several insights can help B2B marketers improve the way customization is marketed:

"…the

Source: http://feedproxy.google.com/~r/B2bMarketingFull/~3/jKfArX7oN28/content-marketing-for-product-customization.html

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