Since James Suroweiski’s The Wisdom of Crowds hit the street a few years ago, the idea of crowdsourcing has taken off in the marketing world. Many companies have tried to glean low-cost creative using this technique. They They wonder if they can use today’s new social media tools to get free creative ideas instead of using an expensive creative team. Why
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Crowd Control
October 4th, 2009 by salesandmarketingjobs Leave a reply »
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