More from my interview with Jim Burns, CEO of Avitage .  In In this question, I ask Jim for examples of how marketing automation can be improved with strong content.  After After a great story, Jim summarizes:
JB:  We think the technology’s going to solve the problem and it isn’t. 

Source: http://feedproxy.google.com/~r/B2bMarketingFull/~3/S0BB8lhqgwM/

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