Obviously, lots of how we go-to-market is shifting. The last couple of years has been pretty much like a reinvention challenge for marketers. Every time you turn around, you're seeing new mandates about how to market, what to say, how to engage, what to measure…and and the list goes on.

Source: http://feedproxy.google.com/~r/B2bMarketingFull/~3/qMFkv013BoQ/inbound-and-outbound-the-marketing-power-couple.html

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