Lead Generation Tip – Don’t Be An Expert

August 26th, 2009 by salesandmarketingjobs Leave a reply »

There was a LinkedIn Question today that I answered. It is such a valuable tip, I thought I would cross post it here. Question : If the goal of a call is lead generation and appointment setting for my sales engineer, how should I handle a prospect when they ask a tough technical question I can’t answer? Answer : First, don’t let the question drag you into a black hole or throw you off your game. Use the question

Source: http://feedproxy.google.com/~r/B2bMarketingFull/~3/OXHD1dVoido/lead-generation-tip-dont-be-expert.html

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