The marketing database plays a vital role in maximizing marketing effectiveness. A lack of a centralized and complete marketing database impacts the marketer’s ability to both create and execute highly effective marketing strategy.
The The marketing database feeds the marketing mix, it helps determine which targets and segments a company should
Source: http://feedproxy.google.com/~r/B2bMarketingFull/~3/6d0Rw22tY7w/
