Do you view your markets as unpredictable and volatile? If so, are you working harder to run herd on that chaos resulting in diverting focus away from your existing customers? It appears that this may indeed be what marketers are doing when you consider the results of CMO Council research that found:
76 percent of senior marketers believe they are not realizing

Source: http://feedproxy.google.com/~r/B2bMarketingFull/~3/3C75oB-2E7k/maximize-lifetime-customer-value.html

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