Time 23:38
This Marketing Edge podcast focuses on health care and includes an interview with Leigh Ginther director of marketing and public relations of Swedish Covenant hospital in Chicago. Ginther describes the logic, strategy and resources they used to create Swedish Covenant social media programs .
Ginther also discusses how they identified resources of physicians to blog
Source: http://feedproxy.google.com/~r/B2bMarketingFull/~3/DmIjL35sD3c/
