It’s the data stupid! Segmentation of your database, and the quality of the data therein, is the most important factor in determining the outcome of marketing campaigns. I read two items this week…

[[ This is a content summary only.

Source: http://feedproxy.google.com/~r/B2bMarketingFull/~3/mJjE9JOveds/the-1-factor-in-executing-effective-campaigns.html

• Previous Entry: When quitting isn’t an option
• Next Entry: Local SEO’s Importance To Church Marketing – Part 2