Awhile back I put forth a “success formula” to create business benefits through social media:
Connections + Meaningful Content + Authentic Helpfulness = Benefits
The more I see and hear and learn about the social web, the more I’m convinced this is spot-on.  You You can see the whole article here , by the way.

Source: http://feedproxy.google.com/~r/B2bMarketingFull/~3/-QobwXcqmLA/

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