With social media and digital marketing come the challenge of creating trust without the usual face-to-face interactions. Trust is one of those words that business people bandy around like it just happens. The adage of "People buy from people they know and trust" is one used a lot to try and point out that companies need to humanize themselves to relate to their customers.

Source: http://feedproxy.google.com/~r/B2bMarketingFull/~3/VbTVTxdx118/the-truth-about-trust-in-business.html

• Previous Entry: Legitimate Internet Businesses-Affiliate Marketing And Legitimate Internet Businesses
• Next Entry: Internet Marketing: 3 Profitable Steps In Ezine Marketing