I helped host an ITSMA round table this week and a near universal complaint from our B2B technology clients was how difficult it is to launch new services in a fast, efficient way. One client summed it up by saying that there are two points of resistance in the process of bringing new things to market. The first comes at the beginning of the process—the “why” battle—where everyone takes pot shots at the new idea.

Source: http://feedproxy.google.com/~r/B2bMarketingFull/~3/ww5FGr2ESbo/

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