It’s probably clear by now that an individual’s compensation or an enterprise’s growth is tied to what sets it apart. You won’t succeed in this marketplace if you don’t specialize and offer something that is truly distinctive. But it’s not enough to provide distinctive value. You win by being the one that owns an issue. Should I be paying attention?
Brought to you by: B2B Marketing
Source: http://feedproxy.google.com/~r/B2bMarketingFull/~3/-eysMa7eH-A/what-does-it-take-to-be-a-thought-leader.html
