Catering to your audience is a writing necessity no matter when you sit down to compose written material. Anything from a letter to your grandparents, to inquiring about a job, means you need to step back and make sure you’ve formatted the writing for the receiver.
When pitching to the media we are told to “think like a journalist.”

Source: http://feedproxy.google.com/~r/B2bMarketingFull/~3/cgUZCF8ze_s/havent-checked-story

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