Why you really shouldn’t cut your SEM budget in a downturn

August 17th, 2009 by salesandmarketingjobs Leave a reply »

We’ve blogged before about how smart companies maintain or even increase their marketing spend during recessions;  it’s the easiest and cheapest time to grow market share.
But But let’s say you’ve made that case and lost, so budget cuts are looming;  where should you make them, and what should you strive to hang on to, or maybe [...]

…Tags: Tags: B2B Web Strategy Search Engine Marketin

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