Looks like this week is Facebook-week for me. Trying to uncover the secrets of Facebook. And I don’t know whether it is me or Facebook, but it sure is not easy. As I wrote in my post 3 Important Tips For Facebook B2B Marketinga few days ago, to me Facebook looks a lot like Sharepoint 2007 [.].

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I’ve just had the privilege of helping judge  ITSMA’s Marketing Excellence Awards , and was impressed in particular with the submissions in the Thought Leadership Marketing category.  As recently as five years ago, thought leadership marketing was mainly the province of the top consulting firms. Few other B2B firms took it seriously. They go deep.

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Email authentication is a series of techniques that enables the receiver to validate the entity or entities responsible for sending an email. With this validation the receiver can establish a reputation based on past performance, email content, and third party reputation, in order to move to the inbox only emails the mailbox owner wants. Tweet This!

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 . Cartoon by: Email Marketing Reports. Share this on Facebook Share this on LinkedIn Digg this! Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on del.icio.us.

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If you were paid $1 for every article posted on Wikipedia, you would earn $1712,32  …  per hour. Share this on Facebook Share this on LinkedIn Digg this! Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on del.icio.us.

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Watch this video. It’s less than a minute long. Would this story be told more effectively through. traditional video of this couple? written story? an audio podcast? There is something about the way voice, type and movement make this a very effective way to tell a story.  Did you hear the girl gasp at the 10 second mark? Like a book.

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Fearless Competitor just passed the 28,000 reader level. By August, it will by syndicated and vastly more popular. link] #marketing #b2b.

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It’s probably clear by now that an individual’s compensation or an enterprise’s growth is tied to what sets it apart. You won’t succeed in this marketplace if you don’t specialize and offer something that is truly distinctive. But it’s not enough to provide distinctive value. You win by being the one that owns an issue. Should I be paying attention?

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Our most recent B2B Marketing Thought Leader Interview was with Amy Hawthorne, Director of Marketing at Workstreamer , a company working to transform the way business professionals participate in and benefit from the new information and social economy. How did you get started with B2B Marketing and what do you like best about it? That worked for me. 

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If any self-described search engine expert tells you that comments like the following actual example will get you SEO-friendly links back to your blog or website, I suggest you neither pay for nor follow their advice: "Great site you have here and great insight. No wonder so many people flock on it with comments. Keep it going. Cheers!"

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