Best of B2B Marketing Zone

February 4, 2012

• DIGITAL B2B MARKETING | SATURDAY, FEBRUARY 4, 2012

  QuinStreet Buys Ziff Davis Enterprise: Is B2B Just Lead Gen Now? Although it has not been publicly announced, it appears QuinStreet has purchased Ziff Davis Enterprise , the publishers of eWeek, Baseline, CIO Insight and Channel Insider (not to be confused with Ziff Davis, the publisher of PC Magazine, or ZDNet, which is owned by CBSi). However QuinStreet may be a newer name. What About Other Publishers? MORE >>

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• NUSPARK | SATURDAY, FEBRUARY 4, 2012

  Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation. I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms.  The poll was promoted throughout LinkedIn Groups; a mix of b2b marketing and sales groups that I am a member of.  I received 172 votes and the results were quite interesting. Do you agree?  MORE >>

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• CK’S B2B BLOG | SATURDAY, FEBRUARY 4, 2012

  New Mobile-Marketing Article: Mobile As ‘First Screen’ For Customers Big thanks to the BMA (the Business Marketing Associatio n) for running an article with me in their "BMA Buzz" Newsletter. The article is located here and in case you seek my full guide on B2B Mobile Marketing— The Mobile Revolution & B2B —just go here and for all mobile-marketing video clips just go here. B2B Mobile MarketingMORE >>

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• CHRIS KOCH | SATURDAY, FEBRUARY 4, 2012

  Four reasons to hate thought leadership You may have noticed that I’ve changed the name of my blog. I’ve changed it for two reasons. First, because I’ve left ITSMA and joined SAP , where I will focus on marketing the good ideas of the many subject matter experts there. don’t know of another marketing term that gets so much hate mail. It’s a set up for failure. MORE >>

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• SAZBEAN | SATURDAY, FEBRUARY 4, 2012

  Top Internet strategy, marketing and technology links for the week of February 4, 2012 Here are the top Internet strategy, marketing and technology links for the week of February 4, 2012…  . Infographic: How To Get More Twitter Traffic  (Digital Buzz Blog). Launching a Social Command Center (Without The Center) (Future Lab). steps for business success with big data (GigaOM). Frustrated by Blogger’s Block? Try this Exercise! MORE >>

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• B2B MEMES | SATURDAY, FEBRUARY 4, 2012
  	Desktop Saturday Mesquite Dunes, Death Valley, CA. don’t claim to be much good at photography, but it’s one of my more diverting hobbies. Last month whilst in Death Valley on holiday, I crawled out of bed well before dawn in order to catch sunrise at the Mesquite Dunes. was not alone. So I offer it here for your use as such. No related posts. MORE >>

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• FEARLESS COMPETITOR | SATURDAY, FEBRUARY 4, 2012
  	The Mad Marketing TV 2012 Kick-Off Show If you missed it, here is the our awesome 2012 kickoff show featuring the Celebrity CMO Jeffrey Hayzlett. Compliments of the global marketing firm, Find New Customers. You can learn about the show host, Jeff Ogden, the Fearless Competitor, by visiting his AboutMe profile. Saddle Up and Run the Gauntlet! MORE >>

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Source: http://feedproxy.google.com/~r/B2bMarketingFull/~3/DCBAxklnkLk/

Best of B2B Marketing Zone

February 3, 2012

• B2B MEMES | FRIDAY, FEBRUARY 3, 2012

  The Privacy Canard: David Lazarus and the Evils of Facebook In the Los Angeles Times today, columnist David Lazarus, a writer I admire, wrote an oddly bitter piece inspired by the Facebook IPO, wondering why so many people under 30 just don’t care about privacy: It’s not just that we no longer feel outraged by repeated incursions on our virtual personal space. Privacy is so 20th century. MORE >>

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• FIFTH GEAR ANALYTICS | FRIDAY, FEBRUARY 3, 2012

  Who will win Super Bowl XLVI? The ads, the Pats or the Giants? I will admit, I am not overly interested in the Superbowl, or football. am married to a Giants fan, but to me, it’s just something on TV. It’s really interesting this year with all that social media has to offer that we are getting a sneak-peek of many of the commercials that will air this year during the big game. MORE >>

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• AD YOUR COMMENT HERE | FRIDAY, FEBRUARY 3, 2012
  	Infographic of the Week: A History of Disruptive Innovations in B2B Marketing An excellent infographic by the team over at Eloqua  looking at breakthrough technologies and processes that forever changed one segment of the world: B2B Marketing professionals. Infographics B2B marketing infographicMORE >>

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• INBOUND SALES NETWORK | FRIDAY, FEBRUARY 3, 2012

  Competitive Strategy – a INTUNE Cartoon Join us each Friday for a humorous take on sales, marketing, social media, and current business events MORE >>

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• INDUSTRIAL MARKETING TODAY | FRIDAY, FEBRUARY 3, 2012

  Align Industrial Websites with Sales Process If you want your industrial website to generate qualified leads and drive sales (Who doesn’t?), make sure the site is aligned with your sales process. Without this critical link, your newly redesigned industrial website may be nothing more than eye candy that does very little for your sales. Now it boils down to price and delivery time. MORE >>

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• HUBSPOT | FRIDAY, FEBRUARY 3, 2012

  How to Tackle Your 5 Toughest Email Marketing Challenges Email is a powerful marketing channel, but it’s also one that presents many questions and difficulties. In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges. Solution: Integrate Your Data Systems. Solution: Practice Good Email Hygiene. MORE >>

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• BUSINESS GROWTH DEVELOPMENT | FRIDAY, FEBRUARY 3, 2012
  	Why product knowledge is important for your business If you have ever worked in sales or marketing I am sure you know the pressures that come with that day to day environment.  The same principal can be applied in today’s internet world.  But for whatever reason these same companies fail to reach out to the right clientele. She also blogs on her site, Mystery Shopping Teacher. SalesMORE >>

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• TOMORROW PEOPLE | FRIDAY, FEBRUARY 3, 2012
  	Is your telemarketing turning strangers into potential customers? Turning Strangers into Potential Customers Through Telemarketing. Telemarketing. Is yours transforming strangers into potential customers – or merely putting strangers off your product or service? The results could make a big difference to your sales levels and overall business performance. Download your copy now MORE >>

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• B2B MARKETING TRACTION | FRIDAY, FEBRUARY 3, 2012
  	5 Marketing Things to Stop Doing and 5 to Start When it comes to your marketing, sometimes it’s important to stop doing what you’ve been doing. And start some new things. In the book Good to Great , Jim Collins says that great leaders are disciplined – they not only have a to-do list, but they also have a stop-doing list. What Marketing Things You Should Stop Doing. MORE >>

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• SAVVY B2B MARKETING | FRIDAY, FEBRUARY 3, 2012

  Savvy Week in Review – February 3 February is upon us, and the days are getting longer. If you're hungering for ways to fill your time productively, read on for our favorite posts from around the blogosphere. The Essential Guide to Meta Descriptions that Will Get You Found Online by @ bradshorr via @ Junta42. Plus, Jeffrey unveils a new sharing rule. Are you sure? MORE >>

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• 5 B2B Social Media Tactics Inspired by Facebook’s IPO SOCIAL MEDIA B2B | FRIDAY, FEBRUARY 3, 2012

• Google Likes Your Blog So Take Care Of It BIZNOLOGY | FRIDAY, FEBRUARY 3, 2012

• 25 Things You Could Buy With a Super Bowl Ad Budget HUBSPOT | FRIDAY, FEBRUARY 3, 2012

• SEO: Are You Relevant, or Are You Vital? SAZBEAN | FRIDAY, FEBRUARY 3, 2012

• How the Third Wave of Media Is Transforming Marketing Content HUBSPOT | FRIDAY, FEBRUARY 3, 2012

• Four Signs That You May Need Marketing Automation Help MODERN B2B MARKETING | FRIDAY, FEBRUARY 3, 2012

• What Were the Biggest B2B Marketing Disruptions of 2011? IT’S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 3, 2012

• Email Marketing: What to Watch Out For in 2012 MEASURABLE MARKETING | FRIDAY, FEBRUARY 3, 2012

• Inside Sales Is A Team Effort SALES PROSPECTING PERSPECTIVES | FRIDAY, FEBRUARY 3, 2012

• Five Ways to Improve the Visitor Experience of Your Website TOMORROW PEOPLE | FRIDAY, FEBRUARY 3, 2012

• Three Key Questions Your B2B Competitive Analysis Should Answer B2B MARKETING BLOG | FRIDAY, FEBRUARY 3, 2012

• Building a Brand for Gen Y [CONVO] | Social Media Today CONTENT MARKETING TODAY | FRIDAY, FEBRUARY 3, 2012

• February Fan of the Month – Christine “CK” Kerley FEARLESS COMPETITOR | FRIDAY, FEBRUARY 3, 2012

• How the Third Wave of Media Is Transforming Marketing Content CONTENT MARKETING TODAY | FRIDAY, FEBRUARY 3, 2012

• Laugh and Learn with Find New Customers | Episode 58 – Looking for John Chambers FEARLESS COMPETITOR | FRIDAY, FEBRUARY 3, 2012

• A Social Media Primer For Neophytes-How To Populate Your iPad or Tablet – Town Hall CONTENT MARKETING TODAY | FRIDAY, FEBRUARY 3, 2012

• Branding 101: Why Every Executive Needs a Great About.Me Profile FEARLESS COMPETITOR | FRIDAY, FEBRUARY 3, 2012

• Content – A Seven-Step Road Map for Your Content Marketing : MarketingProfs Article CONTENT MARKETING TODAY | FRIDAY, FEBRUARY 3, 2012

• Friday Wrap-Up: This Week in B2B Marketing Tips B2B LEAD BLOG | FRIDAY, FEBRUARY 3, 2012

• INFOGRAPHIC: The Future of Marketing Analytics CLIENT BRIDGE | FRIDAY, FEBRUARY 3, 2012

• B2B Professionals: Are You Getting the Most Out of Your Networking? MARKETRI | FRIDAY, FEBRUARY 3, 2012

• ZoomInfo kicks off another year of events….Vegas-style! FOLLOW THE LEAD | FRIDAY, FEBRUARY 3, 2012

Source: http://feedproxy.google.com/~r/B2bMarketingFull/~3/EBOb9BLwFrA/

Best of B2B Marketing Zone

February 1, 2012

• CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, FEBRUARY 1, 2012

  New Marketing Automation Report: Venture Funding is Key to Success I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. The VEST provides by far the most detailed, objective information available on industry vendors. For those of us who don’t get out much, that’s downright exciting. Myth busted. MORE >>

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• JUNTA 42 | WEDNESDAY, FEBRUARY 1, 2012

  47 Essential Social Media Tools for Content Marketers It’s hard to believe the sheer number of social media tools we use everyday to help grow the Content Marketing Institute and SocialTract , as well as my own personal brand. Since there are so many, I decided to update this post from almost three years ago. Which ones am I missing that you cannot live without? The Basics. Yahoo! Event Tools. MORE >>

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• GROW – PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, FEBRUARY 1, 2012

  Six ways to turn Yelp into your most effective marketing channel Your brand is what people say about you when you’re not in the room. Jeff Bezos, Founder/CEO Amazon. Guest post by {grow} community member Kathi Kruse. How important is it for your to look your best to a potential customer?  Today many companies are still ignoring what’s said about them online, both positive and negative.  Signage. MORE >>

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• IT’S ALL ABOUT REVENUE | WEDNESDAY, FEBRUARY 1, 2012

  What’s Happening to EU Privacy Law? An FAQ by Jesse Noyes | Tweet this Privacy law in the European Union was back in the headlines recently. That’s due to proposed changes to EU privacy protections that were released by The European Commission. lot of people were likely scratching their heads, wondering how the proposed changes to EU privacy law would impact them and their business. MORE >>

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• THE B2B RESEARCH BLOG | WEDNESDAY, FEBRUARY 1, 2012

  How B2B brands approach Twitter Social media has become a bit of an obsession for me. Not so much as a participant, but as an observer. m the technology equivalent of a bird watcher. ve been observing B2B marketers in their natural habitat. Noting their behaviours. Sketching and documenting the different species I see. One fifth (18 per cent) are Niche Attractions (250 – 500). MORE >>

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• BIZNOLOGY | WEDNESDAY, FEBRUARY 1, 2012

  Google’s new privacy policy is definitely good for Google Image via CrunchBase. Many of you probably got an e-mail last week from Google announcing its new privacy policy. Every site has a privacy policy, and as a marketer, I understand the need to make some use of the information. personally am fine with allowing Google use of my data, but I do like to read exactly what they are allowed to do. MORE >>

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• FEARLESS COMPETITOR | WEDNESDAY, FEBRUARY 1, 2012

  The Problem with Reliance on Junior Marketing Folks A typical young lady in marketing. Had an interesting chat with Todd Lebo, Senior Director of Content & Business Development at MECLABS Primary Research. He observed one of the most common mistakes made by B2B companies – excessive reliance on junior marketing team members. That rang true. ” OUCH! bit my lip and said nothing. MORE >>

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• B2B MEMES | WEDNESDAY, FEBRUARY 1, 2012

  My February Challenge: 10 Tweets a Day It’s somewhat sad, I suppose, that my only effective mode of self-improvement is to set arbitrary goals. But it works. Last November, I challenged myself to write a blog post a day. am happy to say I met my goal. Although I subsequently fell off the wagon in December (8 posts) and January (5 posts), it still feels like a significant achievement. MORE >>

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• IT’S ALL ABOUT REVENUE | WEDNESDAY, FEBRUARY 1, 2012

  10 Fast Facts About Facebook by Jesse Noyes | Tweet this We all knew the day was coming. Now it’s here. Today, Facebook filed its intention to be traded on the public markets in an IPO that could value it at $100 billion. Being the resident financial document nerd, I’ve pored through the filing to pull some fascinating Facebook facts. Here they are in all their glory. MORE >>

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• HUBSPOT | WEDNESDAY, FEBRUARY 1, 2012

  What in the Heck Is Going on With Privacy at Google The web has lit up about Google’s updated privacy policy, and (shockingly) not all the feedback is super positive. Privacy on the internet has been a hot topic these days, especially considering Facebook’s ever-changing levels of users’ control over their information. So what’s all the hulabaloo around Google’s privacy updates? Connect with HubSpot MORE >>

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• Inspiration for Compelling Content Found in the Simplest of Places FUNNEL FOCUS | WEDNESDAY, FEBRUARY 1, 2012

• How to Align Sales and Marketing for Results (Not Just Harmony) HUBSPOT | WEDNESDAY, FEBRUARY 1, 2012

• 3 Risks of Using Traditional Telemarketing Services TOMORROW PEOPLE | WEDNESDAY, FEBRUARY 1, 2012

• 5 Ways to Get Readers to Respond WRITING ON THE WEB | WEDNESDAY, FEBRUARY 1, 2012

• I Wish Every Year Was An Election Year!! SALES PROSPECTING PERSPECTIVES | WEDNESDAY, FEBRUARY 1, 2012

• Remove duplicates, compare columns, and other tips to use Excel to clean up your marketing data LOOPFUSE | WEDNESDAY, FEBRUARY 1, 2012

• Serving Up Social Media (When You’ve Already Got a Full Plate) ENGAGE | WEDNESDAY, FEBRUARY 1, 2012

• How to Distinguish Between PPC Pros and PPC Posers HUBSPOT | WEDNESDAY, FEBRUARY 1, 2012

• Are You a Content Curator? 5 Great Tools for Content Curation and Sharing MARKETRI | WEDNESDAY, FEBRUARY 1, 2012

• Go On Get Your Blog On: How to Empower Employees as Blogging Champions MODERN B2B MARKETING | WEDNESDAY, FEBRUARY 1, 2012

• Why Literature Matters (Despite What Those Last 50 Million Tweets Told You) ENGAGE | WEDNESDAY, FEBRUARY 1, 2012

• What Does Google+ Bring to the Social Media Table? TOMORROW PEOPLE | WEDNESDAY, FEBRUARY 1, 2012

• Savvy Speaks: B2B Blogs – Yes, No, or Maybe? SAVVY B2B MARKETING | WEDNESDAY, FEBRUARY 1, 2012

• People Insights: It’s Like Ancestry.com for B2B Sales SALES INTELLIGENCE VIEW | WEDNESDAY, FEBRUARY 1, 2012

• This is the week that was: Looking ahead EARNEST ABOUT B2B | WEDNESDAY, FEBRUARY 1, 2012

• Cracking the RPM Code: A Look at Our Customers’ Growth MODERN B2B MARKETING | WEDNESDAY, FEBRUARY 1, 2012

• What Social Data can Teach You about Audiences BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, FEBRUARY 1, 2012

• Why Blogging Isn’t Growing Your Business (and What to Do About It) SAZBEAN | WEDNESDAY, FEBRUARY 1, 2012

• Managing Content Marketing: Expert Interview with Joe Pulizzi CONTENT MARKETING TODAY | WEDNESDAY, FEBRUARY 1, 2012

• How to use Social Media for Customer Acquisition INBLURBS | WEDNESDAY, FEBRUARY 1, 2012

• Are You Listening? TRADESMEN INSIGHTS | WEDNESDAY, FEBRUARY 1, 2012

• Let LinkedIn do FREE Marketing for your business INBLURBS | WEDNESDAY, FEBRUARY 1, 2012

• Email Marketing vs. Marketing Automation ONPATH | WEDNESDAY, FEBRUARY 1, 2012

• February Fan of the Month – Christina “CK” Kerley FEARLESS COMPETITOR | WEDNESDAY, FEBRUARY 1, 2012

• The Emerging No-Man’s Land between Sales and Marketing MARKETING LEADERSHIP COUNCIL | WEDNESDAY, FEBRUARY 1, 2012

• INFOGRAPHIC: SEO Audit Checklist CLIENT BRIDGE | WEDNESDAY, FEBRUARY 1, 2012

Source: http://feedproxy.google.com/~r/B2bMarketingFull/~3/cPpH2hcLKw4/

Best of B2B Marketing Zone

January 31, 2012

• MARKETING INTERACTIONS | TUESDAY, JANUARY 31, 2012

  Why B2B Marketers Must Address Status Quo When I do stategic planning workshops with my clients, we get into a lot of discussions about buying stages. Anyone who's followed me for a while or read my book knows that I always start very early in the process with the stage of Status Quo. My definition of status quo is the buyer's current situation. What would get their attention? MORE >>

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• B2B WEB STRATEGY | TUESDAY, JANUARY 31, 2012

  Measure Your Social Media ROI with Google Analytics Part 2: Advanced Segments In our first post of the Social Media ROI series, we looked at campaign tagging, and how we can measure campaign performance, compare campaigns or social mediums, and even group campaigns together. This week, we’ll look at another way to measure Social Media ROI with Google Analytics – Advanced Segments. MORE >>

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• GROW – PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 31, 2012
  	The Six Stages of Emotional Branding By Contributing {grow} Columnist “Social Steve” Goldner. Creating an emotional connection between customers and a brand is probably the Holy Grail of marketing. Most often, brands strive for this by being the pinnacle of something and then reinforcing that position at every touchpoint. Apple is cool, the hipster of technology.  MORE >>

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• INBOUND SALES NETWORK | TUESDAY, JANUARY 31, 2012
  	Does Your Message Have Substance? Have you ever noticed that most marketers have great hair? They wear nice clothes, drive flashy cars, and smell great. That’s because most marketers are great at understanding that the way they look reflects their brand. The problem is they tend to lack a key part: substance. Not interested in anyone else but himself! Something changes. MORE >>

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• BIZNOLOGY | TUESDAY, JANUARY 31, 2012

  Don’t Let Your Social Media Hypothesis Dictate Your Conclusion Image via Wikipedia. While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist. Well, that’s just bad science, is what that is. MORE >>

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• DIGITAL B2B MARKETING | TUESDAY, JANUARY 31, 2012
  	Is Your Business Ready for Marketing? Businesses turn to marketing to drive revenue, but are you really ready? Before investing in marketing you must ensure other key areas of your business are ready first. Your Product or Service. If your offering isn’t ready for the market, your marketing will not solve your problems. Your Sales Organization. New Releases. Educated Buyers. MORE >>

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• HUBSPOT | TUESDAY, JANUARY 31, 2012

  The Ultimate Guide to Mastering Pinterest for Marketing Over the past few months, you may have heard some chatter about a brand new social network called Pinterest. Not surprising. According to Compete , unique visitors to Pinterest.com increased by 429% from September to December 2011 , and the social network already boasts a user base of 3.3 million. and, how?”. The short answer? Absolutely. MORE >>

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• MEASURABLE MARKETING | TUESDAY, JANUARY 31, 2012

  Webinar Recap – The Marketer’s Guide to Taking Your Website Mobile Thanks to everyone who attended this morning’s webinar, “The Marketer’s Guide to Taking Your Website Mobile”. We had some great questions, and a very passionate presenter in Sagar Jani from Station X. North Americans spend 2.7 Users are demanding, and expect mobile web experiences to match that of the desktop, particularly with quick loading times. MORE >>

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• VIEWPOINT | TUESDAY, JANUARY 31, 2012

  Do Standardized Sales Processes Really Work Anymore? Tony Zambito is Founder and Principal of the buyer research and strategy firm Buyerology ?. He is also the originator of the buyer persona research and creation methodology as well as Business Buyergraphics ™ that are widely used to make informed decisions from buyer insights. He holds a B.S. in Business and an M.B.A. in Marketing Management. MORE >>

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• B2B MARKETING TRACTION | TUESDAY, JANUARY 31, 2012
  	4 Ways B2B Marketers Can Benefit from Pinterest Like many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?” ” Pinterest is a social media site that allows members to create boards for images that they like. Over time as you find images that you like, you pin the images to the appropriate board. Social Media/Web 2.0 MORE >>

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• Marketing Trends of 2012 CLIENT BRIDGE | TUESDAY, JANUARY 31, 2012

• What Marketers Everywhere Can Learn From P&G’s 1,600-Person Layoff HUBSPOT | TUESDAY, JANUARY 31, 2012

• The Danger of Automatic Feeds in Social Media THE EFFECTIVE MARKETER | TUESDAY, JANUARY 31, 2012

• The Top 11 iPad Apps for Sales SALES CHALLENGER | TUESDAY, JANUARY 31, 2012

• 3 Tips To Ensure Inside Sales Reps Are Internalizing Your Training SALES PROSPECTING PERSPECTIVES | TUESDAY, JANUARY 31, 2012

• Focus Expert Series on Demand Generation FEARLESS COMPETITOR | TUESDAY, JANUARY 31, 2012

• 5 Things I Learned from Self-Publishing B2B MEMES | TUESDAY, JANUARY 31, 2012

• Savvy Toolkit – Marketing Wisdom for 2012 SAVVY B2B MARKETING | TUESDAY, JANUARY 31, 2012

• 4 Myths About Video Content ENGAGE | TUESDAY, JANUARY 31, 2012

• 7 Trends From The Focus Technology Marketing Handbook B2B MARKETING INSIDER | TUESDAY, JANUARY 31, 2012

• The Top-5 B2B Marketing Trends for 2012 EVERYTHING TECHNOLOGY MARKETING | TUESDAY, JANUARY 31, 2012

• PPC Optimization: Conversion is Only Half the Battle MODERN B2B MARKETING | TUESDAY, JANUARY 31, 2012

• Social Media Supports Changing B2B Buying Landscape SOCIAL MEDIA B2B | TUESDAY, JANUARY 31, 2012

• How to Use Lead Intel to Accelerate Sales HUBSPOT | TUESDAY, JANUARY 31, 2012

• The Opportunity Social Media Offers Manufacturers B2B IDEAS @ WORK | TUESDAY, JANUARY 31, 2012

• InsideView Reaches Social Media Milestone of 5,000 Followers SALES INTELLIGENCE VIEW | TUESDAY, JANUARY 31, 2012

• 2012 Trends of Smartphones and Tablets TRADESMEN INSIGHTS | TUESDAY, JANUARY 31, 2012

• How to Give 2 Hours a Month Back to Reps SALES CHALLENGER | TUESDAY, JANUARY 31, 2012

• Social Media is NOT about Twitter, Facebook and Linkedin FEARLESS COMPETITOR | TUESDAY, JANUARY 31, 2012

• Email Marketing: Will Those Shape-Shifting Aliens Take Over? FIFTH GEAR ANALYTICS | TUESDAY, JANUARY 31, 2012

• The Rockstar You Need to Hire to Manage Your Blog SAZBEAN | TUESDAY, JANUARY 31, 2012

Source: http://feedproxy.google.com/~r/B2bMarketingFull/~3/WZwR-e_zBgs/

Best of B2B Marketing Zone

January 30, 2012

• HUBSPOT | MONDAY, JANUARY 30, 2012

  LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data] Social media can be a huge contributor to a company’s lead generation efforts in both B2B and B2C. But how efficient are the various different social channels in directly driving leads? 69%) and Facebook (.77%). LinkedIn’s conversion rate also outranked social media as a channel overall. So what about B2C-focused businesses? Connect with HubSpot MORE >>

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• IT’S ALL ABOUT REVENUE | MONDAY, JANUARY 30, 2012

  4 Steps for Making Demand Generation More Social by Rob Bois | Tweet this Pick up any sales or marketing trade pub, and you’re likely to see that 2011 was the year of social.  While B2B companies have jumped on the bandwagon, demand generation marketers often struggle to find its value. The beauty of social is that it can be a relatively low risk, low cost endeavor.  Step 1: Build Awareness. MORE >>

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• MEASURABLE MARKETING | MONDAY, JANUARY 30, 2012

  B2B Community Management: 10 Tips to Get Started Although many people today associate digital “community” with a customer-facing space, B2B communities are also an integral part of social media. After all, businesses are comprised of (you guessed it), people. Maria Ogneva , the Head of Community at Yammer, has pulled together the following 10 best practices for managing a B2B community. Decide. MORE >>

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• BIZNOLOGY | MONDAY, JANUARY 30, 2012
  	Google tells you where to place your content Image via Wikipedia. Everyone knows that you must place the most important content at the top of the page, right? Everyone knows that you should write like newspaper reporter. Put the most important stuff in the headline, don’t bury the lead, blah, blah, blah. And especially–don’t put important stuff “below the fold.” MORE >>

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• SAVVY B2B MARKETING | MONDAY, JANUARY 30, 2012
  	Three Ways Personas Improved My Marketing In this week's guest post, Bob Scheier illustrates the value of buyer personas. Read on for inspiration! Like most folks new to content marketing (the use of content to nurture and drive prospects towards a sale) I was eager to dive right in. wanted to play with the marketing automation software and start blasting out content. Learning Curve. MORE >>

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• SELLING TO BIG COMPANIES | MONDAY, JANUARY 30, 2012
  	3 Critical Questions You Must Ask Every Hot Prospect Have you ever been called in to meet by a prospect that’s all excited about making the change. They’re busy meeting with vendors, looking at all their options. And, they want you to get a proposal to them right away — or to do a presentation. Stop, stop, stop! Find out what they say. Does it make sense? Do they? And, so it’s worth it MORE >>

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• SAZBEAN | MONDAY, JANUARY 30, 2012

  Launching a Social Command Center (Without The Center) “Social command centers” are all the rage today and it’s not without some merit. Many organizations now find themselves in a real-time business environment where news travels faster than sound, and information is set free. This isn’t enough. Tech platforms are only one third of the problem. The media hasn’t helped. MORE >>

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• SELLING TO BIG COMPANIES | MONDAY, JANUARY 30, 2012

  [Video] 3 Critical Questions You Must Ask Every Hot Prospect Have you ever been called in to meet by a prospect that’s all excited about making the change? They’re busy meeting with vendors, looking at all their options. And, they want you to get a proposal to them right away — or to do a presentation. Stop, stop, stop! Find out what they say. Does it make sense? Do they? And, so it’s worth it MORE >>

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• BUYEROLOGY | MONDAY, JANUARY 30, 2012

  Predictive Buyer Modeling Is Changing the Future of B2B Image via Wikipedia. would not be surprised today if a group of B2B executives said they were using fortune tellers to peer into a crystal ball to make predictions about the future.  The fast pace of change makes the crystal ball of how buyers will behave in the future enveloped in a hazy fog.  Emphasis on modeling buyer behavior. Related articles. MORE >>

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• HUBSPOT | MONDAY, JANUARY 30, 2012

  The Rockstar You Need to Hire to Manage Your Blog At this stage in the game, you know blogging is a crucial element to the success of your inbound marketing. But that doesn’t mean you’re doing it consistently like you know you should. Why don’t marketers and business owners find time to blog even when they know how important it is to meeting their marketing goals? Writing Ability. Detail-Oriented. MORE >>

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• The Future of Your Sales Team YOUR SALES MANAGEMENT GURU | MONDAY, JANUARY 30, 2012

• 10 B2B Sales and Marketing Metrics Worth Tracking LOOPFUSE | MONDAY, JANUARY 30, 2012

• What’s the Deal with Venture Capital Funding? MI6 MARKETING AGENCY | MONDAY, JANUARY 30, 2012

• An Insider’s Secret to Avoiding Marketing Content Shortages HUBSPOT | MONDAY, JANUARY 30, 2012

• How to Become a ‘Rockstar’ Web Developer (Without the Risk of Fatal Bus Accidents) ENGAGE | MONDAY, JANUARY 30, 2012

• How to Choose and Work with Strategic Accounts SALES INTELLIGENCE VIEW | MONDAY, JANUARY 30, 2012

• The Truth about Teleprospecting vs Telemarketing SALES PROSPECTING PERSPECTIVES | MONDAY, JANUARY 30, 2012

• The Art and Science of E-Mail Marketing for Small Businesses LEAD VIEWS | MONDAY, JANUARY 30, 2012

• 12 (of the) Best WordPress Guides and Plugin Reviews of 2011 WEBBIQUITY | MONDAY, JANUARY 30, 2012

• 5 Lessons from Coca Cola’s New Content Marketing Strategy | Jeffbullas’s Blog CONTENT MARKETING TODAY | MONDAY, JANUARY 30, 2012

• Why Inbound Marketing is Telemarketing’s Secret Ingredient TOMORROW PEOPLE | MONDAY, JANUARY 30, 2012

• How to Put Social Media Marketing to Work for Your Company CONTENT MARKETING TODAY | MONDAY, JANUARY 30, 2012

• Are you part of the QR code craze in B2B marketing? B2B IDEAS @ WORK | MONDAY, JANUARY 30, 2012

• ThinkBook CONNECT THE DOCS | MONDAY, JANUARY 30, 2012

• 11 Deadly Social Media Sins for Brands CONTENT MARKETING TODAY | MONDAY, JANUARY 30, 2012

• The Top 10 Super Bowl Ads of All Time SALES CHALLENGER | MONDAY, JANUARY 30, 2012

• Businesses generated more than $39 billion from mobile content marketing in 2011 CONTENT MARKETING TODAY | MONDAY, JANUARY 30, 2012

• Webinar : 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace FEARLESS COMPETITOR | MONDAY, JANUARY 30, 2012

• INFOGRAPHIC: Small Business Social Media Cheat Sheet CLIENT BRIDGE | MONDAY, JANUARY 30, 2012

• Jeff Ogden, the Fearless Competitor and President of Find New Customers, voted Top 50 for SLMA’s Most Influential People in Sales Lead Management 2011 FEARLESS COMPETITOR | MONDAY, JANUARY 30, 2012

• Marketers Need Your Digital Habits, Now! MARKETING EDGE | MONDAY, JANUARY 30, 2012

Source: http://feedproxy.google.com/~r/B2bMarketingFull/~3/1-HH72uo6Qk/

Best of B2B Marketing Zone

January 29, 2012

• GROW – PRACTICAL MARKETING SOLUTIONS | SUNDAY, JANUARY 29, 2012

  Why are America’s fastest-growing companies killing their blogs? Are America’s fastest-growing companies shifting away from blogging as a primary social media platform?  ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts. But there is an element of mystery here. Social media investments will rise. MORE >>

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• MARKETING INTERACTIONS | SUNDAY, JANUARY 29, 2012
  	The Content Marketing Continuum: Part 1 Online publishing has changed the game. Yes, the Internet changed everything. You've heard it before. But, what many B2B marketers haven't yet grasped is the shift from start and stop marketing campaigns to approaching online publishing as a Content Marketing Continuum. " – How Online Publishing Changes the Game. MORE >>

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• FEARLESS COMPETITOR | SUNDAY, JANUARY 29, 2012

  Sunday Learning : TED Video |David Damberger – Learning from Failure Sundays are for learning at the global marketing firm  Find New Customers. We have a simple goal – to share fresh ideas and insights on Sundays. The idea is that in 20 minutes or less, you can come away with new ideas and insights. I’m a huge believer in the power of failure – it shapes us and makes us stronger. It’s Failure! MORE >>

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• GROW – PRACTICAL MARKETING SOLUTIONS | SUNDAY, JANUARY 29, 2012
  	Creating an inclusive social media event A few years ago, I was speaking at a social media event in New York. student wrote me and said, “I would love to come to meet you but I can’t afford the $375 ticket!” And because the events are usually in New York or L.A., the travel and hotel costs can also be significant. Networking opportunities were limited. Chris Brogan. MORE >>

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• SALES PROSPECTING PERSPECTIVES | SUNDAY, JANUARY 29, 2012

  Teleprospecting And The Luck Of The Lorax As the end of the month draws near, everyone at AG works extra hard to get the last few leads qualified. Some people come in early, others stay late, and there’s quite a few lunches being eaten at desks. Everyone works even more strategically at the end of the month, and tries to maximize each dial and email. And then there’s the Lorax. MORE >>

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• IT’S ALL ABOUT REVENUE | SUNDAY, JANUARY 29, 2012
  	Chart: How Many Streaming Videos Do We Watch? by Egan Cheung | Tweet this How much streaming video do we watch? compiled some of Nielsen’s reports from October 2009 to December 2011 and plotted a time-lapse bubble chart for 5 of the consistent top-10 sites. The following trends really astounded me: Click to be taken to an interactive chart! Chart: How Many Streaming Videos Do We Watch? MORE >>

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• GROW – PRACTICAL MARKETING SOLUTIONS | SUNDAY, JANUARY 29, 2012
  	Social media, our voice, and the power to destroy The ability for all of us to publish on the social web — to have a voice — is among the most profound sociological, economic, and political developments of our lifetime. It gives us the power to elevate a little boy from Canada to an international singing superstar or to unite a group of people to tear down a dictatorship. HAVE A VOICE!” MORE >>

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• CONTENT MARKETING TODAY | SUNDAY, JANUARY 29, 2012

  How to Use Your Voice Mail to Turn Your Website into a 24/7 Answering Service Great Content Marketing Advice from the Original Guerilla Marketer. get lots of useless emails from allegedly savvy marketers. But, much more often than not I can count on Jay Conrad Levinson for succinct, actionable, affordable advice. Think of your Website as 24-hour answering service. Thanks, Jay. MORE >>

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• BUNGALO | SUNDAY, JANUARY 29, 2012

  How to add the neighbors to your database Last fall I was invited to an open house, hosted by a Minneapolis Design-Build company at my neighbor’s house down the block. The event was VERY well attended, and everyone who saw the project was impressed by  the quality of the work. Last week I learned that this same builder is hosting a cooking demonstration at a local showroom. Step 1. MORE >>

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Source: http://feedproxy.google.com/~r/B2bMarketingFull/~3/pGcCg3qZu6U/

Best of B2B Marketing Zone

January 27, 2012

• B2B LEAD GENERATION BLOG | FRIDAY, JANUARY 27, 2012

  The Lament of the Inside Sales Team: Data, Data Everywhere, but Who’s Ready to Buy? Tweet As the MECLABS Research Partnership analyst team, my colleagues and I speak with professionals who attend our events (like the next month’s MarketingSherpa Email Summit in Las Vegas), purchase our publications, and want more information about how MECLABS can help grow their business. So every day we hear about the challenges they’re facing. MORE >>

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• B2B MARKETING TRACTION | FRIDAY, JANUARY 27, 2012
  	10 Reasons You Can’t Get Found Online It’s critical that qualified prospects find your business on the Internet. If you’re not getting found, you’re losing leads and potential revenues. Your website uses outdated programming code. Your website doesn’t have relevant content. You use flash in your website. You have too many big images in the wrong places. MORE >>

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• BIZNOLOGY | FRIDAY, JANUARY 27, 2012

  Google’s “Search Plus Your World” Is Heavy Handed…So What? Image by Aray Chen via Flickr. For the past two plus weeks the Internet marketing community, and in particular the SEO subset of that community, has been up in arms about Google’s search update called “Search Plus Your World” If you would like a primer on this Google search update  you can go here or here. MORE >>

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• IT’S ALL ABOUT REVENUE | FRIDAY, JANUARY 27, 2012

  13 Questions Marketing Should Ask the Sales Reps by Michael Martin | Tweet this As marketers, we all want to deliver sales with the resources they need to close more deals…more often…and faster. If you’re going to develop a marketing plan that really pushes sales enablement , you need to talk the sales reps out in the field. Focus on the big umbrella content and resources your sales reps need. MORE >>

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• AD YOUR COMMENT HERE | FRIDAY, JANUARY 27, 2012
  	Infographic of the Week: Social Networking at Work A new set of stats show that two out of every three people agree that social media should be banned in the workplace. Simply Zesty brings us some interesting visuals on how social media is seen at work (in the UK…but let’s be honest, it’s probably similar in the US!). Infographics infographic social networking at workMORE >>

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• CONTENT MARKETING TODAY | FRIDAY, JANUARY 27, 2012
  	How to Make Google Reader Your Content Marketing Partner A Great Video Points the Way to Effective Use of RSS. Written by Paul Mosensen. An overview on Google Reader, and how to manage RSS feeds, folders, share buttons, and integrate with LinkedIn, Google Alerts, Google+, and Twitter…… Via www.youtube.com. MORE >>

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• HUBSPOT | FRIDAY, JANUARY 27, 2012

  The 7 Slides You Need for an Epic Monthly Marketing Report Here’s a challenge for all you marketers who are on top of your game: How do you make sure your marketing team is taken seriously within your own company? One important step you should take is publishing a thorough, thoughtful, quantitative monthly report on your marketing team’s impact. But today, there’s no need to struggle. Visits by Source. MORE >>

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• MEASURABLE MARKETING | FRIDAY, JANUARY 27, 2012
  	How Content Marketing Builds Trust and Engagement In the following video, Michael Stelzner from SocialMediaExaminer.com interviews C.C Chapman, the co-author of the acclaimed book, Content Rules. In this interview, C.C explains how businesses can use content marketing can help to build trust and relationships with customers. sme_cc_chapman_v1 from Michael A. Stelzner on Vimeo. MORE >>

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• HUBSPOT | FRIDAY, JANUARY 27, 2012
  	12 Critical Elements Every Homepage Must Have [Infographic] If you’re considering a website redesign or are wondering how to generate more leads from your website, there are several critical elements you must never forget to include. Let’s first take a look at the homepage. Ah yes, “thee page of all pages.” ” It’s undoubtedly one of the most important areas on a website. MORE >>

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• B2B MARKETING UNPLUGGED | FRIDAY, JANUARY 27, 2012
  	One Simple Way to Stop Undermining Your Brand’s Credibility I really do try not to be squeamish about them, and mostly I manage to resist the urge to scream, at least in public,  when one startles me by creeping out of a corner or looking me in the eyes in a public toilet. But sometimes, they’re so big, so gross and so, um, present, that I have to leave the room or I will simply lose it. MORE >>

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• What a Top-Notch Lead Management Program Looks Like HUBSPOT | FRIDAY, JANUARY 27, 2012

• Patience and Persistence – A Powerful Combination in Marketing GREAT B2B MARKETING | FRIDAY, JANUARY 27, 2012

• Why Make New Year’s Resolutions for your Marketing? TOMORROW PEOPLE | FRIDAY, JANUARY 27, 2012

• 5 Tricks for Generating Traffic When Nobody’s at Work HUBSPOT | FRIDAY, JANUARY 27, 2012

• The Social Media Cheat Sheet B2B Communicators Can Use B2B VOICES | FRIDAY, JANUARY 27, 2012

• Facebook Timeline Likely Coming to Business Pages Near You HUBSPOT | FRIDAY, JANUARY 27, 2012

• Integrating Social Media Into The B2B Marketing Mix [Slides] B2B MARKETING INSIDER | FRIDAY, JANUARY 27, 2012

• Week in Review January 27th SAVVY B2B MARKETING | FRIDAY, JANUARY 27, 2012

• Friday Wrap-Up: This Week in B2B Marketing Tips B2B LEAD BLOG | FRIDAY, JANUARY 27, 2012

• Apple Taking a Bite Out of Facebook and Google MI6 MARKETING AGENCY | FRIDAY, JANUARY 27, 2012

• How to Write Potent Headlines | Content for Biz CONTENT MARKETING TODAY | FRIDAY, JANUARY 27, 2012

• 2 Different Tales of Blog Growth SAZBEAN | FRIDAY, JANUARY 27, 2012

• INFOGRAPHIC: Social Content Marketing CLIENT BRIDGE | FRIDAY, JANUARY 27, 2012

• Laugh and Learn with Find New Customers – the State of the Internet FEARLESS COMPETITOR | FRIDAY, JANUARY 27, 2012

• Starting Your Social Networking Journey – A Guide for Professional Services Firms MARKETRI | FRIDAY, JANUARY 27, 2012

• Find New Customers Fan of the Month – Paige O’Neill FEARLESS COMPETITOR | FRIDAY, JANUARY 27, 2012

Source: http://feedproxy.google.com/~r/B2bMarketingFull/~3/o7b2pwOomNY/

Best of B2B Marketing Zone

January 26, 2012

• INBOUND SALES NETWORK | THURSDAY, JANUARY 26, 2012
  	It’s Not What You Sell – It’s How You Sell It In a world that has gone global, there has never been such stiff competition. Many companies are finding themselves in a much commoditized market place. Even those companies that may have a differentiated product are finding themselves in a commodity buy, because that is how prospects or customers view their purchase decision. Think about it. MORE >>

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• JUNTA 42 | THURSDAY, JANUARY 26, 2012
  	McDonald’s Social Media Goes Wrong? Not a Chance You’d have to be living in a cave not to be aware of the now historic  McDonald’s Twitter campaign launched a few days ago. The link is a video  of McDonald’s potato supplier Frank Martinez and includes a heartwarming story about his life as a potato farmer. We quickly pulled #mcdstories and it was promoted for less than two hours. MORE >>

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• HUBSPOT | THURSDAY, JANUARY 26, 2012

  When Lead Scoring Is a Waste of Marketers’ Time There are times in a marketer’s life when lead scoring can seem like the Holy Grail. According to the MarketingSherpa B2B Banchmarking Report , only 21% of B2B marketers have established lead scoring, but many more are thinking about adding it. Your Sales Team Doesn’t Have Enough Leads. Your Sales Team Doesn’t Call the Leads You Send Them. Right? MORE >>

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• BIZNOLOGY | THURSDAY, JANUARY 26, 2012
  	Be Realistic About SEO Campaign Results Image via Wikipedia. Unlike other forms of marketing in which you implement a strategy and start to see results in a short period of time, search engine optimization is a long term process to build a brand image in the search engines and online in general over time. Going into it with unrealistic expectations is just a recipe for disaster. MORE >>

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• CLIENT BRIDGE | THURSDAY, JANUARY 26, 2012

  Internet Marketing Statistics for 2012 Hubspot has published a list of 25 marketing statistics that emphasis the need for inbound marketing in 2012. Here are ten of those stats: Internet users in the U.S. will expand to 239 million, representing 75.6% of the total population. Mobile Internet users will reach 113.9 million in 2012, up 17.1% from 97.3 million in 2011. from 2011. MORE >>

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• WRITING ON THE WEB | THURSDAY, JANUARY 26, 2012
  	4 Content Marketing Goals for a Coach Website How should  content marketing  be used on the home page of your website? What makes good website copy? More specifically, if you’re a professional service provider, like an  executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that  attracts clients  and gets potential new leads? MORE >>

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• ENGAGE | THURSDAY, JANUARY 26, 2012
  	Linking: It Does a Website Good W hen it comes to digital media, competition can sometimes make writers turn into digital grinches. While it’s healthy to stoke friendly competition and take pride in your work, stonewalling and shoulder checking isn’t really necessary. The web was built on the notion of sharing ideas and exchanging news. ” So why the stinginess? MORE >>

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• THE EFFECTIVE MARKETER | THURSDAY, JANUARY 26, 2012

  Proven Tactics to Increase Blog Traffic Thanks to Christopher S. Penn and his newsletter  I read this amazing post by SEOmoz  on “ 21 Tactics to Increase Blog Traffic “ It not only validates some of my personal beliefs but also gave me additional tactics to apply to my own blog as well as companies I work with. Make Your Blog’s Content SEO-Friendly. Survey Your Readers. MORE >>

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• SELLING TO BIG COMPANIES | THURSDAY, JANUARY 26, 2012

  Dealing with Oops! Moments: Sales Lessons from Rick Perry This not meant to be a political statement. It is simply commentary about what a candidate did – and what we, as sellers, can learn from it. When Texas Governor Rick Perry entered the presidential race, he immediately soared to a front-runner status. But, it didn’t last long due to his performance during the Republican debates. Yes, he did. MORE >>

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• FEARLESS COMPETITOR | THURSDAY, JANUARY 26, 2012
  	What Really Motivates Us – Surprising Facts from Dan Pink Daniel Pink. Most of what you think about motivation and rewards is wrong. Does money motivate? Not really, unless it’s too low. Jeff Ogden of Find New Customers is tired of companies wasting money on the wrong things. What people really want (other than money): Autonomy. Mastery. Purpose. What do you think? Self EducationMORE >>

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• 31 Fluffy Buzzwords Marketers Overuse and Abuse HUBSPOT | THURSDAY, JANUARY 26, 2012

• The Rapid Growth of Marketing Outsourcing FEARLESS COMPETITOR | THURSDAY, JANUARY 26, 2012

• Content Marketing Advice: Stop Competing with My Children! DIGITAL B2B MARKETING | THURSDAY, JANUARY 26, 2012

• 10 Clever Ways Your Email Signature Can Support Your Marketing HUBSPOT | THURSDAY, JANUARY 26, 2012

• Political oversight. A {growtoon}. GROW – PRACTICAL MARKETING SOLUTIONS | THURSDAY, JANUARY 26, 2012

• Does your brand stand up? SAVVY B2B MARKETING | THURSDAY, JANUARY 26, 2012

• 6 Ways to Get Booted From Twitter’s Search Results HUBSPOT | THURSDAY, JANUARY 26, 2012

• 12 Revealing Stats About B2B Social Media Marketing SOCIAL MEDIA B2B | THURSDAY, JANUARY 26, 2012

• 5 Real-Life Examples of Awful PR Pitches HUBSPOT | THURSDAY, JANUARY 26, 2012

• The Ultimate Checklist for Integrated Marketing SAZBEAN | THURSDAY, JANUARY 26, 2012

• Building a Successful Media Campaign B2B MARKETING BLOG | THURSDAY, JANUARY 26, 2012

• How to Make Social Media Marketing More Effective:10 Do’s and Don’t Tips TRADESMEN INSIGHTS | THURSDAY, JANUARY 26, 2012

• Will Timeline Revolutionize the Facebook Brand Page? MEASURABLE MARKETING | THURSDAY, JANUARY 26, 2012

• Bitch and complain – or pick up the phone? FEARLESS COMPETITOR | THURSDAY, JANUARY 26, 2012

• An Infographic on the Right Track: Grad School to Google B2B MEMES | THURSDAY, JANUARY 26, 2012

• The 5 Top Media for Cold Prospecting VIEWPOINT | THURSDAY, JANUARY 26, 2012

Source: http://feedproxy.google.com/~r/B2bMarketingFull/~3/rhu8EcdtaNI/

Best of B2B Marketing Zone

January 25, 2012

• THE POINT | WEDNESDAY, JANUARY 25, 2012
  	7 Tips for a Successful PPC Landing Page Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. Here are 7 tips that can make a difference: 1. MORE >>

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• INDUSTRIAL MARKETING TODAY | WEDNESDAY, JANUARY 25, 2012

  Industrial Marketing Content that Helps Buyers It is very common to find marketing content from manufacturers and industrial companies that is all about how great their products are or that their technology is innovative. Sellers may be too close to the forest to see the trees and firmly believe their marketing content is helpful to their buyers. Online product configurators. MORE >>

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• B2B WEB STRATEGY | WEDNESDAY, JANUARY 25, 2012

  Measure Your Social Media ROI with Google Analytics Part 1: Campaign Tagging Google’s induction of “Google Plus Your World” has made B2B marketers everywhere feel compelled (and rightly so) to incorporate social media into their marketing. The question from the corner office often becomes “how do I measure my ROI from social media activity?” B2B Web Strategy Google AnalyticsMORE >>

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• JUNTA 42 | WEDNESDAY, JANUARY 25, 2012

  Tablet Content Marketing: Crazy Stats and Time to Move If you are not up on the latest statistics on the tablet, here are some to chew on: Apple reported first quarter earnings , selling over 15 million iPads during the quarter. This is a 111% increase from the previous quarter. In just under two years, Apple has now sold over 55 million units. Tablet: The Curl-Up Device. So true. Others reading. MORE >>

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• B2BMARKETINGSMARTS | WEDNESDAY, JANUARY 25, 2012

  B2B marketing and sales is still about people. Paul Mosenson, President of NuSpark Marketing, is a very handy colleague to have. As a content aficionado, he frequently forwards valuable B2B marketing info that I might miss seeing otherwise. Recently he sent me a copy of a report from 2009 loaded with interesting insight into the behavior of business buyers. The 202 pages in [.] MORE >>

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• CONTENT MARKETING TODAY | WEDNESDAY, JANUARY 25, 2012
  	5 Ways to Use Other People’s Content in Your Marketing Image hazel.estrada via Flickr CC. This is a perfect example of what John is discussing. We have curated his post via Scoop.It.]. Written by John Jantsch. You need lots of content, you know that, but you also know that content creation is one of the more time intensive marketing activities you have to tackle. MORE >>

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• MODERN B2B MARKETING | WEDNESDAY, JANUARY 25, 2012

  Tying Facebook Leads Directly to Revenue: A Marketo Example by Jason Miller Want to know the ROI of social media? So do we. With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. How did we do it? We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. Lead scoring. MORE >>

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• BUYEROLOGY | WEDNESDAY, JANUARY 25, 2012

  How B2B Leaders Are Understanding Buyers Better With Behavioral Buyergraphics B2B Buying Process Today © All rights reserved by Kenny Madden. In the business-to-business world, the quest to connect with decision-makers has been and most likely will continue to be the main challenge confronting B2B leaders.  Meeting this challenge successfully is the essential lifeblood of survival for many B2B companies.  Follow @TonyZambito. MORE >>

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• HUBSPOT | WEDNESDAY, JANUARY 25, 2012
  	How to Build Better Buyer Personas to Drive Killer Content Pick any day of the week, and there’s one thing on every inbound marketer’s to-do list: creating new content. Marketers used to create content only when it suited their company’s internal needs – say, when they had a new product to promote. Well, inbound marketing forces you to give up that approach. Segment by Demographics. MORE >>

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• ENGAGE | WEDNESDAY, JANUARY 25, 2012
  	The Rise Of The Profersonal In Social Media I n the past year, social media was the vehicle that drove several high-profile careers off a cliff. Pro athlete Larry Johnson tweeted a homophobic slur that resulted in a fan petition calling for his removal from the Kansas City Chiefs. He was later suspended. Agencies lost clients. Businesses turned off customers. Can we blame them? MORE >>

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• Five Facebook Tips for Small Businesses PAUL GILLIN | WEDNESDAY, JANUARY 25, 2012

• Small Business Marketing Quick Tip: You’re the Expert, So Show It! DIANNA HUFF – B2B MARCOM | WEDNESDAY, JANUARY 25, 2012

• Nimble Adds Social Data to CRM CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JANUARY 25, 2012

• How to Improve Social Networking for Your Business SAZBEAN | WEDNESDAY, JANUARY 25, 2012

• INFOGRAPHIC: The Social Media Lifecycle CLIENT BRIDGE | WEDNESDAY, JANUARY 25, 2012

• Video: What’s Holding Back UK Marketers from Social? IT’S ALL ABOUT REVENUE | WEDNESDAY, JANUARY 25, 2012

• The Ultimate Checklist for Integrated Marketing HUBSPOT | WEDNESDAY, JANUARY 25, 2012

• Measuring the service experience THE B2B RESEARCH BLOG | WEDNESDAY, JANUARY 25, 2012

• 7 Mobile Marketing Ideas for Budget-Conscious Super Bowl Marketers HUBSPOT | WEDNESDAY, JANUARY 25, 2012

• Savvy Speaks: Tips for Engaging in LinkedIn SAVVY B2B MARKETING | WEDNESDAY, JANUARY 25, 2012

• 8 Creative Social Media Tactics to Conquer Local Competitors HUBSPOT | WEDNESDAY, JANUARY 25, 2012

• What Google’s “Panda” Ranking Algorithm Update Means to You BIZNOLOGY | WEDNESDAY, JANUARY 25, 2012

• New Data Reveals Sudden Explosion of Tablet and E-Reader Usage HUBSPOT | WEDNESDAY, JANUARY 25, 2012

• Winning the Complex Sale MARKETING LEADERSHIP COUNCIL | WEDNESDAY, JANUARY 25, 2012

• Storytelling: A Dying Art Form? SALES CHALLENGER | WEDNESDAY, JANUARY 25, 2012

• Value. Deliver It And They Will Buy! SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JANUARY 25, 2012

• Trust is hard to come by these days BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JANUARY 25, 2012

• Foot in The Door: Getting B2B Prospects to Make a Big Leap By Starting Small B2B IDEAS @ WORK | WEDNESDAY, JANUARY 25, 2012

• Why Social Media Needs to Get More Personal SAZBEAN | WEDNESDAY, JANUARY 25, 2012

• Content Marketing Retreat This Week FUNNEL FOCUS | WEDNESDAY, JANUARY 25, 2012

• 6 Newsfeed Marketing Tactics MANHATTAN MARKETING MAVEN | WEDNESDAY, JANUARY 25, 2012

• B2B Decision Makers are Increasingly Researching in Social Media INBLURBS | WEDNESDAY, JANUARY 25, 2012

• 4 Reasons Why B-to-B Email Newsletters Should be a Part of Your Marketing Plan for 2012 TRADESMEN INSIGHTS | WEDNESDAY, JANUARY 25, 2012

• Using the Survey to Build Customer Engagement in Neolane INSIGHTIQ BLOG | WEDNESDAY, JANUARY 25, 2012

• Brief Overview of the B2B Demand Generation company, Find New Customers FEARLESS COMPETITOR | WEDNESDAY, JANUARY 25, 2012

• Is Social Media Central to Your B2B Communications Strategy? B2B VOICES | WEDNESDAY, JANUARY 25, 2012

• Pioneers, Migrants and Sellers – How Hiring Managers keep getting it wrong FEARLESS COMPETITOR | WEDNESDAY, JANUARY 25, 2012

• Why Your New Year’s Resolutions Don’t Need Inbound Marketing TOMORROW PEOPLE | WEDNESDAY, JANUARY 25, 2012

• Why B2B Telemarketing Needs to Change TOMORROW PEOPLE | WEDNESDAY, JANUARY 25, 2012

Source: http://feedproxy.google.com/~r/B2bMarketingFull/~3/_eNs7xngL7Y/

Best of B2B Marketing Zone

January 23, 2012

• B2B VOICES | MONDAY, JANUARY 23, 2012

  It’s Time for B2B Social Media Marketing to Generate Leads A B2B Voices Q&A  With Kipp Bodnar and Jeffrey L. Cohen. just finished reading The B2B Social Media Book : Becoming a Marketing Superstar, by Kipp Bodnar (day job at HubSpot ) and Jeffrey L. Cohen (day job at Radian6 ), hot off the presses this month. recommend it. Rather, it tries to open the lock box to social media lead generation. MORE >>

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• SAVVY B2B MARKETING | MONDAY, JANUARY 23, 2012
  	10 Requirements to Deploy Successful Online Content Marketing Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy. In today’s competitive online business environment it’s a must for search engine visibility, social media marketing, lead conversion, brand building and referral traffic. Content marketing isn’t easy. MORE >>

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• SALES INTELLIGENCE VIEW | MONDAY, JANUARY 23, 2012

  25 Motivational Sales Quotes You all know and love that middle of the afternoon feeling when the coffee seems to wear off and all of life’s endeavors seem to focus on the goal of making it to 5p.m. All future and present employers please disregard that last sentence) One fantastic way to get through this midday funk is to find a really  inspiring quote. Watson Jr . MORE >>

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• FEARLESS COMPETITOR | MONDAY, JANUARY 23, 2012

  The Awesome Power of B2B Lead Nurturing Lead nurturing , done right, offers the “biggest bang for the buck” in B2B today, according to the experts. But few companies are doing a good job of nurturing prospective customers. So Jeff Ogden, Founder and President of Find New Customers created this slick overview in Slideshare. Notice that it has an embedded audio file? MORE >>

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• SAZBEAN | MONDAY, JANUARY 23, 2012
  	Top Industries Advertising with Google in 2011 Wondering where Google makes it’s money? WordStream has this infographic showing the breakdown of Google’s revenue for 2011 — followed up by a great post analyzing some of the information: What Industries Contributed to Google’s $37.9 Billion in 2011 Revenue? WordStream , Provider of AdWords solutions. MarketingMORE >>

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• GROW – PRACTICAL MARKETING SOLUTIONS | MONDAY, JANUARY 23, 2012

  Case study: Content marketing success at a medical practice If you can’t view this video, Click here: Content marketing success at a medical practice. first reported my friend Lisa Reath’s remarkable success marketing her family’s medical practice in 2011.  Since then, Lisa has continued to develop extraordinarily effective social media marketing initiatives. See for yourself in this video! MORE >>

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• CLIENT BRIDGE | MONDAY, JANUARY 23, 2012

  INFOGRAPHIC: Branding in the Social Media Age From AYTM.com, here’s an infographic that shows how consumers interact with brands via social media. View Original ArticleMORE >>

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• BIZNOLOGY | MONDAY, JANUARY 23, 2012

  Lights, camera, action: Video helps you stay in touch with customers Image via Wikipedia. One problem that plagues B-to-B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships.  A territory-based sales rep may be trying to keep in touch with hundreds of contacts at a time, but struggles to find a steady supply of good-quality reasons to reach out, without being a pest.  MORE >>

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• HUBSPOT | MONDAY, JANUARY 23, 2012

  8 Great Apps to Make Inbound Marketing Easier [HubSpot Software] If you’re using HubSpot’s Inbound Marketing Software , you’re probably happy to have all your core inbound marketing tools — Lead Nurturing , Lead Intelligence , Email Marketing , Blogging , Social Media , SEO , Marketing Analytics , and more — in one place. But what about all the other stuff? Install PPC Analysis for HubSpot. MORE >>

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• TOMORROW PEOPLE | MONDAY, JANUARY 23, 2012

  Making a Marketing New Year’s Resolution or Revolution? Are you making a marketing New Year’s resolution – or revolution? New Year’s resolutions – they can be a one-off idea or a serious promise that helps us create lasting change. With 2012 around the corner, now is a great time to apply business marketing resolutions to make good things happen. Have fun. Involve other people. MORE >>

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• How to Decode Web Design Language for Marketing Mortals HUBSPOT | MONDAY, JANUARY 23, 2012

• The Death of Telemarketing TOMORROW PEOPLE | MONDAY, JANUARY 23, 2012

• The Email Strategy That Turns Browsers Into Active Online Shoppers HUBSPOT | MONDAY, JANUARY 23, 2012

• The Phrenology of the Modern B2B Marketer IT’S ALL ABOUT REVENUE | MONDAY, JANUARY 23, 2012

• Free eBook: How Buyer Trends Are Impacting the Future of Business Thinking BUYEROLOGY | MONDAY, JANUARY 23, 2012

• Get Your Inside Sales Reps to Want to Stay SALES CHALLENGER | MONDAY, JANUARY 23, 2012

• A Sales Manager’s Recipe: What is Cooking in 2012 YOUR SALES MANAGEMENT GURU | MONDAY, JANUARY 23, 2012

• How Book Clubs Can Transform Your Social Media Strategy HUBSPOT | MONDAY, JANUARY 23, 2012

• What’s Your Twitter Strategy? MANHATTAN MARKETING MAVEN | MONDAY, JANUARY 23, 2012

• Who Has The Last Laugh on YouTube? MARKETING EDGE | MONDAY, JANUARY 23, 2012

• The Emerging Role of the CMO MI6 MARKETING AGENCY | MONDAY, JANUARY 23, 2012

• How to Keep Guest Contributors From Ruining Your Blog HUBSPOT | MONDAY, JANUARY 23, 2012

• Social Survival for Bloggers: a Peek from the Inside SAZBEAN | MONDAY, JANUARY 23, 2012

• Attention Inside Sales Reps: Stop Settling for Average Performance SALES PROSPECTING PERSPECTIVES | MONDAY, JANUARY 23, 2012

• Fearless Competitor is now built on the Genesis Framework FEARLESS COMPETITOR | MONDAY, JANUARY 23, 2012

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