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Posted in b2b

Best of B2B Marketing Zone for January 21, 2012

January 22nd, 2012

Best of B2B Marketing Zone

January 21, 2012

FEARLESS COMPETITOR | SATURDAY, JANUARY 21, 2012

5 Best Practices for Digital Marketers in 2012
Jonathan Gardner had a great post at Mashable, which I summarize here. The permalink is here. His bio follows. The egg nog’s been drunk, the bells are done jingling, and the mistletoe has been taken down. It’s time to ring in the new year with resolutions that’ll make 2012 one to remember — online and off. Plus, eMarketer projects a 14.4% Are You? MORE >>

NUSPARK | SATURDAY, JANUARY 21, 2012

The B2B Lead Generation-Demand Generation Book “Hall of Fame”
As we head into the winter months and most of us aren’t out as much, it’s a good time to catch up on some good reading material. B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management. Ruth P. MORE >>

CONTENT MARKETING TODAY \| SATURDAY, JANUARY 21, 2012
	Moving From Content Marketing to Social Commerce – 1to1 Media Great content can drive customer engagement, but it also can drive transactions. Is your content optimized for both? Via www.1to1media.com. MORE >>

Hot Topics for January 21, 2012

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Best of B2B Marketing Zone for January 19, 2012

January 21st, 2012

Best of B2B Marketing Zone

January 19, 2012

DIGITAL B2B MARKETING \| THURSDAY, JANUARY 19, 2012
	Google+ for SEO? Don’t Focus on Your Brand Page! Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits. Multiple articles point to brand pages as the solution. The problem is, Google+ Brand Pages are not the ticket to SEO success. Each has its challenges. Brands are not people. Process. MORE >>

80 Tweets

FEARLESS COMPETITOR \| THURSDAY, JANUARY 19, 2012
	Buyer Personas are the Foundation upon which Demand Generation is Built Looking to improve revenue results? Then don’t blast out emails or buy PPC ads. Instead, invest in the foundation of great B2B marketing programs – Buyer Personas. In order to drive results, you need customer personas – deep understanding of prospective buyers of your products and services. MORE >>

HUBSPOT | THURSDAY, JANUARY 19, 2012

5 Awesome Examples of Instagram Marketing From Real Brands
Recently, I realized that my phone takes better quality pictures and has more megapixels than any camera I currently own. While I am nostalgic enough to lament that my future children may never know the Kodak brand existed, I still keep snapping away and sharing photos with my phone. And guess what? So are your customers! Starbucks. Red Bull. MORE >>

395 Tweets

SAVVY B2B MARKETING \| THURSDAY, JANUARY 19, 2012
	Make the Short List by Connecting with Content With content marketing gaining in mindshare and importance, it’s valuable to keep pace with developments in this area. The second annual report by CMI and MarketingProfs, the 2012 edition offers a glimpse into the impact of content marketing across organizations and industries. Goals and measurement. Budgets and production. Challenges. MORE >>

20 Tweets

WEBBIQUITY \| THURSDAY, JANUARY 19, 2012
	Web Presence Optimization Software Review: gShift Labs gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). Given that WPO is the fusion of SEO, social media, interactive PR , and online reputation management, that’s a tall order. Unlike pure SEO management tools (e.g., Features. site) is helpful. URL links). MORE >>

20 Tweets

FEARLESS COMPETITOR \| THURSDAY, JANUARY 19, 2012
	The World’s Best Marketing Program? Since Find New Customers is like most young companies, we cannot spend a fortune on Google Adwords, display ads and more. But there is one thing we are doing that is earning acclaim for Find New Customers far and wide. And our sponsor, Act-On is doing very well too! see below). Here are a few: Adele Revella, Buyer Persona Institute. MORE >>

6 Tweets

IT’S ALL ABOUT REVENUE | THURSDAY, JANUARY 19, 2012

4 Unproductive Sales Gripes Marketing Needs to Anticipate
by Michael Martin | Tweet this If enabling sales is one of your goals in 2012, then marketing is going to have ask the sales reps what they need. But if you go into the process unfocused and unprepared, you’re likely to run into some common, unproductive gripes from salespeople. Ya’ know, it’s all crap, crap, crap!”. Quick! Do something!”. MORE >>

77 Tweets

B2B MARKETING TRACTION \| THURSDAY, JANUARY 19, 2012
	9 Must-Have Basic Business Blog Features If you’re just getting started in blogging, it’s not easy to know the basic features you need to include in your blog. There is a lot of information on the Internet about how to blog and about blog features. This post is designed as a checklist for those of you getting started. Basic Blog Features. Feedburner seems to be a top choice. MORE >>

2 Tweets

B2B MARKETING BLOG \| THURSDAY, JANUARY 19, 2012
Tips for Managing Negative Comments in Social Media First and foremost, having a social media crisis plan in place and being prepared is the best way to minimize negative press when such a situation arises. crisis plan will be vital if there is any type of scandal, tragedy or wrong-doing on your end. Each crisis plan is different, but it’s definitely not MORE >>

8 Tweets

FEARLESS COMPETITOR \| THURSDAY, JANUARY 19, 2012
How Big Should Our Marketing Budget Be? I was recently asked this question by the VP of Marketing at a young software company. As we enter 2012, budget planning is going on – good time to share this. “ For a software company, what percentage of revenue should represent our marketing budget? What is your revenue goal for the next 12 months? What is your average deal size? MORE >>

What B2B Marketers Can Learn From a 14-Year Old Baseball Player ANNUITAS GROUP | THURSDAY, JANUARY 19, 2012
20 Facebook Ad Metrics Marketers Should Know HUBSPOT | THURSDAY, JANUARY 19, 2012
Digital Advertising that Fits Both Consumer and Marketer BIZNOLOGY | THURSDAY, JANUARY 19, 2012
7 Terrific Ways to Use Social Media for Instant Feedback SAZBEAN | THURSDAY, JANUARY 19, 2012
9 Questions You Need to Ask When Developing Buyer Personas HUBSPOT | THURSDAY, JANUARY 19, 2012
Pinheaded Question. A {growtoon}. GROW – PRACTICAL MARKETING SOLUTIONS | THURSDAY, JANUARY 19, 2012
Troubles Converting Qualified Leads Into Paying Customers? INBOUND SALES NETWORK | THURSDAY, JANUARY 19, 2012
Turning Raw B2B Sales Leads Into Real Opportunities: Don’t Give Up Too Soon VIEWPOINT | THURSDAY, JANUARY 19, 2012
3 Questions before Content Marketing Retreat FUNNEL FOCUS | THURSDAY, JANUARY 19, 2012
Ad Copy Must-Haves That Make or Break a PPC Campaign HUBSPOT | THURSDAY, JANUARY 19, 2012
Inside Sales Reps: Find Your Mojo! SALES PROSPECTING PERSPECTIVES | THURSDAY, JANUARY 19, 2012
Business Trends for 2012 CLIENT BRIDGE | THURSDAY, JANUARY 19, 2012
Make Your 30 Seconds Count: 6 Do’s and Don’ts of Digital Video Advertising E-STORM | THURSDAY, JANUARY 19, 2012
Online Advertising Ready To Takeoff In 2012 B2B MARKETING INSIDER | THURSDAY, JANUARY 19, 2012
SOPA: The Rise of a New Internet Era? MEASURABLE MARKETING | THURSDAY, JANUARY 19, 2012
Scientific Research & B2B: Include Details In Your Messaging B2B IDEAS @ WORK | THURSDAY, JANUARY 19, 2012
How to Expose the Best Leads to Your Sales Team HUBSPOT | THURSDAY, JANUARY 19, 2012
A Checklist for 2012 Content Marketing Plans WRITING ON THE WEB | THURSDAY, JANUARY 19, 2012
Can B2Bs Use Social Media to Improve Marketing Effectiveness? MODERN B2B MARKETING | THURSDAY, JANUARY 19, 2012
What Are You Doing to Drive Traffic to Your Blog? TRADESMEN INSIGHTS | THURSDAY, JANUARY 19, 2012
We’re Changing Our Image FEARLESS COMPETITOR | THURSDAY, JANUARY 19, 2012
Listening to Your Customers In the Digital Age THE EFFECTIVE MARKETER | THURSDAY, JANUARY 19, 2012

Hot Topics for January 19, 2012

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Posted in b2b

Best of B2B Marketing Zone for January 18, 2012

January 20th, 2012

Best of B2B Marketing Zone

January 18, 2012

MARKETING INTERACTIONS \| WEDNESDAY, JANUARY 18, 2012
What Happens When Inbound Marketing Works? The term "inbound marketing" is getting a lot of play these days as B2B marketers grapple with labels and learning more about how marketing practices are evolving — including the dynamics of content marketing. With Robert Rose, Mike Volpe, and Marcus Sheridan, we're bound to stir up quite a discussion. Do you have a response plan? MORE >>

32 Tweets

INDUSTRIAL MARKETING TODAY | WEDNESDAY, JANUARY 18, 2012

Website Evaluation Comes Before Site Redesign
Many manufacturers and industrial companies consider a website redesign during Q1. The two main reasons are 1) Not showing up in Google search results ( SEO – Organic Search Engine Optimization ) and/or 2) Not getting enough qualified leads from the website (Traffic and Conversion). Poor SEO and conversions are the symptoms that are obvious to you. MORE >>

INSIGHTIQ BLOG \| WEDNESDAY, JANUARY 18, 2012
	SOPA, PIPA, and the Future of Media on the Internet In today’s world, technology changes so quickly that it is impossible for us as users to keep up sometimes. but that is a different story). For as slow as we may be to adopt to the digital revolution, however, our legislation is naturally much further behind. Today, there are laws that prohibit websites from displaying pirated content. MORE >>

2 Tweets

SALES CHALLENGER \| WEDNESDAY, JANUARY 18, 2012
	Coaches: Your Reps Are Not as Hard-Headed as You Think Do you ever feel like your salespeople forget almost everything you coach them on? There are few things more frustrating than a seller repeating the same mistakes over and over, no matter how hard you try to show them the better way. Why does this happen? An easy conclusion to draw might be that our salespeople are simply hard-headed. MORE >>

JUNTA 42 | WEDNESDAY, JANUARY 18, 2012

2 Examples of How Non-Profit Content Marketing Should Work [and grab a tissue]
Joshua with his LEGO bricks at age Six. As many of you regular readers know, my oldest son Joshua was diagnosed with autism at two years of age (Joshua is now 10). At the age of three, he could barely speak. To be honest, Joshua is one of those amazing gifts in life that just keeps giving. We are so blessed to have him in our lives. That’s it. MORE >>

25 Tweets

MODERN B2B MARKETING | WEDNESDAY, JANUARY 18, 2012

How to Use LinkedIn to Generate and Qualify B2B Leads
by Jason Miller LinkedIn is often considered a jobseeker-only social media platform. As a result, B2B marketers sometimes overlook the professional social media site’s ability to support lead generation and qualification. LinkedIn enables brands to offer bite size chunks of content that support business objectives. were male. were female. Links. MORE >>

42 Tweets

B2B MEMES \| WEDNESDAY, JANUARY 18, 2012
	Fight Internet Censorship I have nothing particularly insightful or original to add in the case against Internet censorship represented by the bills up before congress, SOPA and PIPA, but not to say something today would be too miserable an omission to live with. No related posts. New-Media Models censorship PIPA SOPAMORE >>

SAZBEAN | WEDNESDAY, JANUARY 18, 2012

8 Ways to Leverage Social Media Beyond Social Networks
More and more marketers are recognizing the importance of incorporating social media into their marketing mix. And if you’re still on the fence, consider the facts that 41% of B2B companies and 62% of B2C companies that use Facebook have acquired a customer because of it. Ways to Leverage Social Media Beyond Social Networks. News & NotesMORE >>

9 Tweets

HUBSPOT | WEDNESDAY, JANUARY 18, 2012

Facebook Launches Much-Anticipated Open Graph Applications
Sick of reading about all this SOPA brouhaha? How about a news story marketers can actually get behind? We had an idea Facebook would start rolling out the new Open Graph apps in January when Facebook announced it was starting to accept submissions for Open Graph actions from developers. Well, it looks like they’re here! Awesome News for Marketers! MORE >>

719 Tweets

LOOPFUSE | WEDNESDAY, JANUARY 18, 2012

Know your prospect engagement funnel and other great points from Matt Heinz
Here is the full video replay of yesterday’s webinar with Matt Heinz of Heinz Marketing. Great stuff! We would love you to try out LoopFuse here. To find out exactly what LoopFuse does, click here. To add LoopFuse to Salesforce.com, click here. You can follow LoopFuse on Twitter here or join us on our Facebook fan page here. MORE >>

Is New Google like the New Coke? GROW – PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JANUARY 18, 2012
30 Thought-Provoking Lead Nurturing Stats You Can’t Ignore HUBSPOT | WEDNESDAY, JANUARY 18, 2012
No more SEO worries for dynamic content? BIZNOLOGY | WEDNESDAY, JANUARY 18, 2012
Web Gems: The Art of Being a Web Editor ENGAGE | WEDNESDAY, JANUARY 18, 2012
B2B Companies Need to Be Prepared for Crises Too B2B VOICES | WEDNESDAY, JANUARY 18, 2012
7 Terrific Ways to Use Social Media for Instant Feedback HUBSPOT | WEDNESDAY, JANUARY 18, 2012
Savvy Speaks: How Do You Market YOURSELF? SAVVY B2B MARKETING | WEDNESDAY, JANUARY 18, 2012
6 Ways to Create and Share B2B Social Media Content Without a Blog SOCIAL MEDIA B2B | WEDNESDAY, JANUARY 18, 2012
The 4 Customer Contacts That Waste Reps’ Time SALES CHALLENGER | WEDNESDAY, JANUARY 18, 2012
What’s New from MLC MARKETING LEADERSHIP COUNCIL | WEDNESDAY, JANUARY 18, 2012
INFOGRAPHIC: Social Media is Still Growing CLIENT BRIDGE | WEDNESDAY, JANUARY 18, 2012
How to Overcome the 7 Most Crippling Blogging Challenges HUBSPOT | WEDNESDAY, JANUARY 18, 2012
OnPath Wins Two International Business Awards ONPATH | WEDNESDAY, JANUARY 18, 2012
8 Tell-Tale Signs You Do (Or Don’t) Need Marketing Automation HUBSPOT | WEDNESDAY, JANUARY 18, 2012
Turning Funny New Year Resolutions into Serious Business Marketing TOMORROW PEOPLE | WEDNESDAY, JANUARY 18, 2012
How to Split-Test Your Facebook Ads to Maximize Conversions HUBSPOT | WEDNESDAY, JANUARY 18, 2012
Inside Sales Reps: How Is Your Relationship With Your Sales Team? SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JANUARY 18, 2012
Before Deep Diving Into B2B Social Media Marketing. B2B IDEAS @ WORK | WEDNESDAY, JANUARY 18, 2012
Taking Advantage of Digital Marketing Trends 2012 and Beyond CONTENT MARKETING TODAY | WEDNESDAY, JANUARY 18, 2012
What Does Marketing Do? MARKETING-GIMBAL | WEDNESDAY, JANUARY 18, 2012
10 Blog Posts to Get You Up and Running this Year SALES INTELLIGENCE VIEW | WEDNESDAY, JANUARY 18, 2012
State of Social Media Marketing Report | Socialnomics CONTENT MARKETING TODAY | WEDNESDAY, JANUARY 18, 2012
Customer Case Studies: Are We Just Being Lazy? STORIES THAT SELL | WEDNESDAY, JANUARY 18, 2012
The Newsonomics of the Long Good-Bye: Kodak’s, Sears’ and Newspapers – Ken Doctor – Seeking Alpha CONTENT MARKETING TODAY | WEDNESDAY, JANUARY 18, 2012
Educating Tradesmen: What Are You Doing to Play it Forward? TRADESMEN INSIGHTS | WEDNESDAY, JANUARY 18, 2012
You Oughta Know Inbound Marketing CONTENT MARKETING TODAY | WEDNESDAY, JANUARY 18, 2012
B2B Demand Generation Expert Brian Carroll to appear on Mad Marketing TV FEARLESS COMPETITOR | WEDNESDAY, JANUARY 18, 2012
Blog Content Marketing Impacts 69% of Women’s Tech Purchases CONTENT MARKETING TODAY | WEDNESDAY, JANUARY 18, 2012
4 Free “Cheat Sheets” on B2B Demand Generation from Find New Customers | No registration needed FEARLESS COMPETITOR | WEDNESDAY, JANUARY 18, 2012
Marketing’s Reading List for 2012 MARKETING LEADERSHIP COUNCIL | WEDNESDAY, JANUARY 18, 2012
Measuring Marketing’s Effectiveness MARKETING LEADERSHIP COUNCIL | WEDNESDAY, JANUARY 18, 2012

Hot Topics for January 18, 2012

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Posted in b2b

Best of B2B Marketing Zone for January 17, 2012

January 18th, 2012

Best of B2B Marketing Zone

January 17, 2012

GROW – PRACTICAL MARKETING SOLUTIONS \| TUESDAY, JANUARY 17, 2012
	Learning From Big Social Media Blunders By Stanford Smith, Contributing {grow} Columnist. Advertising Age just published its Book of Ten’s issue. In it they chronicle this year’s Top 10 Social Media Blunders. The list is entertaining and disheartening. Entertaining because of the shenanigans and plain idiotic social media mistakes committed by some very smart people. More Examples. MORE >>

242 Tweets

VIEWPOINT \| TUESDAY, JANUARY 17, 2012
Lead Qualification & Lead Nurturing: Who’s Job Is It? Are marketing resources or sales reps the right resources to do lead qualification and lead nurturing in the B2B complex sale? The answer is clear, and may surprise you. But first, let’s take a look at some lead generation challenges. Think of lead generation, lead qualification and lead nurturing as progressive steps in a funnel. MORE >>

25 Tweets

INBOUND SALES NETWORK | TUESDAY, JANUARY 17, 2012

Top 5 Things B-to-B Companies Can Do To Generate High Quality Leads
Are you finding it harder and harder to generate high quality leads for your company? Lead generation is the single most important objective of any business-to-business (B-to-B) marketing department. However, the effects of an uncertain global economy and evolving buyer behavior has made this more and more challenging. Your business objective. MORE >>

20 Tweets

LEAD VIEWS \| TUESDAY, JANUARY 17, 2012
	Top Challenges Content Marketers Face There is a whole lot of marketing content out there – in all forms and sizes, across all kinds of channels, in different languages and formats, and targeting all kinds of audiences. With the genesis of the Internet and social media, every person has become a content producer – clicking on publish or share button is all it takes! MORE >>

19 Tweets

LOOPFUSE | TUESDAY, JANUARY 17, 2012

Connect the dots to get the big picture of your prospects
One of the best diagnostic tools available within the OneView product is the ability to see Prospect Events. This gives you an overview of the history for any given prospect and lets you see the history of their interactions with your marketing automation process. or “ How did this prospect end up on this list? ”. WebPage Views. Email Activity. MORE >>

DIGITAL B2B MARKETING \| TUESDAY, JANUARY 17, 2012
	Why Your Content Will Never Be Good Enough Quite simply, the marketing content you create will never be good enough. You will need to produce better content every single day. Today, someone trumped your content. Just now, they become a more useful source of information to your audience. How Your Content was Trumped Content quality is relative. Someone else will. Your audience is gold. MORE >>

25 Tweets

LOOPFUSE | TUESDAY, JANUARY 17, 2012

Slides from Today’s Webinar: How to Find, Influence, and Convert More Prospects Into Customers
Thank you to everyone who joined us today. Great questions and feedback for Matt Heinz of Heinz Marketing. As promised, here are the slides from today’s event and you can sign up for a free marketing brainstorm with Matt by clicking here. How to Find, Influence & Convert More Prospects Into Customers (Loopfuse). MORE >>

IT’S ALL ABOUT REVENUE \| TUESDAY, JANUARY 17, 2012
Blogging Lessons from 317 Posts by Jesse Noyes \| Tweet this Why an arbitrary number like 317? Because that’s the number of posts we published in 2011. We focus on quality here so churning out that number of articles is no small task. Throughout the year we learned many lessons that could be applied to any number of B2B blogs. January: Think Far Out. May: Don’t Try to Be the News. MORE >>

72 Tweets

JUNTA 42 \| TUESDAY, JANUARY 17, 2012
	Content Marketing and the War of Attrition There are a lot of reasons why content marketing doesn’t work for some companies. If we were making a list, they would include: A lack of understanding reader/customer needs. Focusing on the wrong metrics and objectives. soloed approach to content marketing. Poor execution. Bland storytelling. Lack of authenticity. Quit trying to attack. MORE >>

27 Tweets

FEARLESS COMPETITOR | TUESDAY, JANUARY 17, 2012

Jeff Ogden of Find New Customers named to prestigious Top 25 Sales/Marketing Influencers for 2012
“ You’re not an expert when you say you are. You’re an expert when others say you are.” ” told to me by Ardath Albee of Marketing Interactions. agree. This is why winning awards like this matters. OpenViewLabs published a list of the top sales (and marketing) experts. To learn about Jeff, visit his About Me profile. MORE >>

Have you become a STOP SOPA lemming? GROW – PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 17, 2012
Savvy Toolkit – Getting Trendy with It SAVVY B2B MARKETING | TUESDAY, JANUARY 17, 2012
9 Ways to Truly Suck at Lead Management HUBSPOT | TUESDAY, JANUARY 17, 2012
Being Pretty Isn’t Enough for Social Media Marketing BIZNOLOGY | TUESDAY, JANUARY 17, 2012
10 Better Ideas Than Looking at a Top 10 List For Advice ENGAGE | TUESDAY, JANUARY 17, 2012
Educating B2B Marketers Every Week | Mad Marketing TV FEARLESS COMPETITOR | TUESDAY, JANUARY 17, 2012
8 Ways to Leverage Social Media Beyond Social Networks HUBSPOT | TUESDAY, JANUARY 17, 2012
Getting More ROI from Your Blog CLIENT BRIDGE | TUESDAY, JANUARY 17, 2012
9 Common and Costly B2B Social Media Marketing Mistakes HUBSPOT | TUESDAY, JANUARY 17, 2012
2 Recent Reports Show Mobile Ads And Apps Are Hot! B2B MARKETING INSIDER | TUESDAY, JANUARY 17, 2012
How to Use Email to Transform Leads Into Sales HUBSPOT | TUESDAY, JANUARY 17, 2012
The Blogger’s Guide to Online Marketing THE EFFECTIVE MARKETER | TUESDAY, JANUARY 17, 2012
5 Tips for a Social Media Profile Extreme Makeover MODERN B2B MARKETING | TUESDAY, JANUARY 17, 2012
New Facebook Insights are Meaningful for Business (well, most are anyway) B2B WEB STRATEGY | TUESDAY, JANUARY 17, 2012
Mobile App Usage Trumps Web Browsing at 94 Minutes a Day [Data] HUBSPOT | TUESDAY, JANUARY 17, 2012
Spotlight on Staff Bios as a Marketing Tool MARKETRI | TUESDAY, JANUARY 17, 2012
Content Marketing Proves to be a Large Part of B2B Marketing Programs [MarketingProf Data] B2B VOICES | TUESDAY, JANUARY 17, 2012
New Year’s Resolution: Eliminate THIS PHRASE From Your Vocabulary! SALES CHALLENGER | TUESDAY, JANUARY 17, 2012
6 Billion Kings – Why Your Approach to Customers Must Change WORKFACE | TUESDAY, JANUARY 17, 2012
Live Blog: 3M Unites Global Workforce With Technology PAUL GILLIN | TUESDAY, JANUARY 17, 2012
Facebook’s Latest Gesture MANHATTAN MARKETING MAVEN | TUESDAY, JANUARY 17, 2012
MarketingProfs B2B Content Marketing Report suggests increasing use of content to meet 2012 marketing goals AD YOUR COMMENT HERE | TUESDAY, JANUARY 17, 2012
Is Apple Planning to Make E-Publishing Easy for Everyone? | The VAR Guy CONTENT MARKETING TODAY | TUESDAY, JANUARY 17, 2012
Why Every Marketer Now Needs a Google+ Strategy SAZBEAN | TUESDAY, JANUARY 17, 2012
A Busy January FUNNEL FOCUS | TUESDAY, JANUARY 17, 2012
Live Blog: Day 2 Kickoff Strikes Transformation Theme PAUL GILLIN | TUESDAY, JANUARY 17, 2012
Top 3 Slideshare Decks on Marketing & Analytics. FIFTH GEAR ANALYTICS | TUESDAY, JANUARY 17, 2012
Lead Qualification & Lead Nurturing: Whose Job Is It? VIEWPOINT | TUESDAY, JANUARY 17, 2012
Hold Yourself Accountable – Your Inside Sales Reps Are Watching! SALES PROSPECTING PERSPECTIVES | TUESDAY, JANUARY 17, 2012
The final answer to a big B2B marketing content question. B2BMARKETINGSMARTS | TUESDAY, JANUARY 17, 2012
5 Tips to Stay on Top of LinkedIn TRADESMEN INSIGHTS | TUESDAY, JANUARY 17, 2012
10 Minutes to Better B2B Marketing GREAT B2B MARKETING | TUESDAY, JANUARY 17, 2012

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Posted in b2b

Best of B2B Marketing Zone for January 16, 2012

January 17th, 2012

Best of B2B Marketing Zone

January 16, 2012

DIGITAL B2B MARKETING \| MONDAY, JANUARY 16, 2012
	B2B Social Media Opportunities [#B2Bchat Recap] In our most recent #B2Bchat discussion, we looked at a number of social networks and how B2B marketers can take advantage of them, and once again I was pleased to have the opportunity to moderate the lively discussion. B2B marketers need to stay on top of the market if they are to identify and take advantage of new opportunities. MORE >>

31 Tweets

AD YOUR COMMENT HERE | MONDAY, JANUARY 16, 2012

1 in every 5 minutes online is being spent on social networks (and more data from ComScore’s 2011 Social Report)
I’ve finally gotten around to reading ComScore’s 2011 Social Report that came out in late December. There are some great, granular pieces of data taken from March 2007-October 2011. Some key stats: Social Networking is the most popular online activity. billion people total. Facebook is important. Microblogging is making a run. MORE >>

6 Tweets

MI6 MARKETING AGENCY \| MONDAY, JANUARY 16, 2012
Peter Drucker and Jack Trout on marketing Save Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. In 2012 we will focus on: technology trends, community and network development & B2B marketing. Our Favourite Posts for Week of Jan 9, 2012. MORE >>

5 Tweets

NUSPARK | MONDAY, JANUARY 16, 2012

A Lesson from Microsoft: Control Your Own Destiny
It’s nice to know that what happens in Vegas stays there. But with Microsoft’s announced departure from the Consumer Electronics Show, there will be fewer secrets in Glitter Gulch. Or not. There is even some speculation in the press and blogosphere that Microsoft’s decision to exit may not have been entirely its own. Times keep changing. MORE >>

10 Tweets

HUBSPOT | MONDAY, JANUARY 16, 2012

Time to Drop Your Outdated Addiction to PPC [Cartoon]
What did you expect, pay-per-clue? Connect with HubSpot MORE >>

457 Tweets

BIZNOLOGY \| MONDAY, JANUARY 16, 2012
	Wikipedia and the wiki utopia, revisited Image by Octavio Rojas via Flickr. “ Many organizations then started placing high hopes that all their knowledge management woes would have found their savior. If Wikipedia can be as good as Britannica, we could replace all our outdated corporate knowledge repositories with wikis. Was Wikipedia just the exception that proved the rule? MORE >>

HUBSPOT | MONDAY, JANUARY 16, 2012

7 Fatal Business Blogging Mistakes (And Easy Fixes!)
Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Still, while many businesses are starting to recognize the powerful impact a blog can have on business success, that doesn’t mean they’re all doing it right. MORE >>

221 Tweets

FEARLESS COMPETITOR \| MONDAY, JANUARY 16, 2012
	Should I spend over $100,000 and get an MBA? This question from a reader was answered in a Modeling the Masters video by Evan Carmichael. Evan invited Jeff Ogden, Founder and President of Find New Customers to also answer the question. Good insights here on things to think about from two smart men. Self EducationMORE >>

2 Tweets

HUBSPOT | MONDAY, JANUARY 16, 2012

10 Taboo Topics to Take Off Your Social Media Account
Marketers and business owners rely on social media to communicate many things about their brand. But there are also some dangers inherent in communicating with a large, diverse audience who you don’t know on a personal level. Oh, and by the way, you are limited to getting your point across in only a few sentences (or characters!), Apathetic updates. MORE >>

277 Tweets

B2B MARKETING TRACTION \| MONDAY, JANUARY 16, 2012
	14 Do’s and Don’ts of Marketing One Sheets Over the years I’ve assembled a book of sample one sheets that I use to review with clients. With these 1-sheet samples I’ve been able to point out some of the “Do’s” and “Don’ts” of creating marketing one-pagers. The sample book has been a hit at the 1-sheet workshops that I help teach for ProVisors. MORE >>

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011 WEBBIQUITY | MONDAY, JANUARY 16, 2012
Top 5 Reasons to Create a Co-Marketing Partnership SAVVY B2B MARKETING | MONDAY, JANUARY 16, 2012
INFOGRAPHIC: History of Disruptions in B2B Marketing CLIENT BRIDGE | MONDAY, JANUARY 16, 2012
4 Tips to Keep Your Website Ahead of the Curve in 2012 SAZBEAN | MONDAY, JANUARY 16, 2012
IBM Expands Social Business Services PAUL GILLIN | MONDAY, JANUARY 16, 2012
Chart: Where Did Our Twitter Traffic Go? IT’S ALL ABOUT REVENUE | MONDAY, JANUARY 16, 2012
What Stephen Hawking Can Teach You About Social Media Marketing Strategy MODERN B2B MARKETING | MONDAY, JANUARY 16, 2012
7 Types of Email Addresses to Delete From Your List NOW! HUBSPOT | MONDAY, JANUARY 16, 2012
Around the World in Social Media B2B VOICES | MONDAY, JANUARY 16, 2012
40 New Year’s Resolutions for Marketing in 2012 TOMORROW PEOPLE | MONDAY, JANUARY 16, 2012
Achieving Revenue Disruption Through SMarketing HUBSPOT | MONDAY, JANUARY 16, 2012
Friday Wrap-Up: This Week in B2B Marketing Tips B2B LEAD BLOG | MONDAY, JANUARY 16, 2012
Live Blog: How to Make Collaboration Cook PAUL GILLIN | MONDAY, JANUARY 16, 2012
Tim Hortons, This is a Mistake – Renaming Hot Cup Sizes THE NEW STRATEGIST | MONDAY, JANUARY 16, 2012
Live Blog: Lotusphere 2012 Opening Session PAUL GILLIN | MONDAY, JANUARY 16, 2012
How to Reach New Customers Using Content Marketing CONTENT MARKETING TODAY | MONDAY, JANUARY 16, 2012
Out with the Old, In with the New – Tips For Insides Sales Lists SALES PROSPECTING PERSPECTIVES | MONDAY, JANUARY 16, 2012
Find New Customers salutes the late Dr. Martin Luther King, Jr. FEARLESS COMPETITOR | MONDAY, JANUARY 16, 2012

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Posted in b2b

Best of B2B Marketing Zone for January 13, 2012

January 15th, 2012

Best of B2B Marketing Zone

January 13, 2012

MODERN B2B MARKETING \| FRIDAY, JANUARY 13, 2012
	Where Social Media Marketing Fits In Your 2012 Budget? by Maria Pergolino Regardless of what marketers say about social media, the rubber hits the road at budget time when they have to put their money where their mouth is. Where is social media in your B2B marketing budget? 1. Weak U.S. economy drives use of tried and true marketing strategies. The continued frail U.S. MORE >>

24 Tweets

BIZNOLOGY | FRIDAY, JANUARY 13, 2012

1 Billion Facebook Users in 2012? Not So Fast
Image via CrunchBase. report has been released by interactive agency icrossing. We reported on it over at Marketing Pilgrim. The gist? That 2012 could or rather should be the year that Facebook reaches 1 billion accounts. In 2011 Facebook announced they hit the 800 million mark in September. Oh and we also have to trust that they actually hit it. MORE >>

SAVVY B2B MARKETING \| FRIDAY, JANUARY 13, 2012
Savvy Week in Review – January 13th Winter may be settling in where we Savvy Sisters live, but the blogosphere has been hot-hot-hot with all kinds of great content and conversations. Seems many people were more than happy to leave 2011 behind and are revving their engines loudly as 2012 gets underway. How to Build a Subscriber Base of 10,000 and Growing by @amandamaks via @junta42. MORE >>

5 Tweets

HUBSPOT | FRIDAY, JANUARY 13, 2012

6 Lead Nurturing No-No’s to Avoid in Your Email Campaigns
Lead nurturing is a fundamental must-have for great inbound marketing. According to Gleanster Research , 50% of qualified leads aren’t ready to buy. This means lead nurturing campaigns are necessary to help move these 50% of leads through the sales cycle to make them better ready to make a purchasing decision. Don’t Email Leads Every Day. MORE >>

90 Tweets

FEARLESS COMPETITOR \| FRIDAY, JANUARY 13, 2012
	Laugh and Learn with Find New Customers – Episode 56 – Repo Man In his weekly B2B marketing show, Jeff Ogden of Find New Customers ( [link] ) shares a key marketing lesson using wit and humor. We hope you’ll tune in each week for a new Laugh and Learn show as well as our weekly Mad Marketing TV show. Tune in next Friday for a fresh new Laugh and Learn with Find New Customers show! MORE >>

TOMORROW PEOPLE \| FRIDAY, JANUARY 13, 2012
	What does 2012 Hold In Store for your Business? What does 2012 mean to you? Holidays 2012? London 2012? Olympics 2012? For your business, 2012 could mean many equally high profile aspects. The key is to take a look into the future: Wider customer-base: Does 2012 hold a wider customer-base in store for your business? It could do, if you harness the latest marketing trends. MORE >>

PAUL GILLIN \| FRIDAY, JANUARY 13, 2012
Tips for Building a Quality Twitter Following I breached the 10,000-follower mark on Twitter yesterday. marked this milestone quietly because I’m not big on numbers games and have been outspoken against counting success solely in terms of fans and followers. Nevertheless, I have to admit to taking some pride in this number because of the way I reached it. The Road to 10K. use Dlvr.it MORE >>

IT’S ALL ABOUT REVENUE | FRIDAY, JANUARY 13, 2012

4 Signs You Should Call Your Marketing Automation Partner
by Peter Armaly | Tweet this Ever felt you knew enough to get things done, but then nothing moves? Is it pride? Ignorance? Or is it the desire to appear competent to our colleagues? Whatever the reason, marketers often go it alone. But going beyond “good enough” to “excellent” requires knowing when to seek out support. Success Leads to Questions. MORE >>

FEARLESS COMPETITOR \| FRIDAY, JANUARY 13, 2012
Find New Customers Fan of the Month Paige O’Neill Congratulations to our Fan of the Month for January 2012 – Paige O’Neill. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than marketing expert Paige O’Neil of Aprimo. Paige has been a strong supporter for a long time and we’re honored to recognize her this month. MORE >>

0 Tweets

CONTENT MARKETING TODAY \| FRIDAY, JANUARY 13, 2012
	Content Marketing Books to Help Sell the C-Level Written by Joe Pulizzi. 10 amazing content marketing books that will help persuade your boss (CXO) to give you more budget for content marketing in your company… The New Rules of Marketing & PR. consider this David Meerman Scott book mandatory reading for all marketers. Get Content Get Customers. Content Rules. Chapman. MORE >>

0 Tweets

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Posted in b2b

Best of B2B Marketing Zone for January 11, 2012

January 12th, 2012

Best of B2B Marketing Zone

January 11, 2012

FEARLESS COMPETITOR | WEDNESDAY, JANUARY 11, 2012

60% of the Sales Cycle is Over – BEFORE a buyer talks to your Salesperson
“On average (and with little variation among industries) customers will contact a Sales rep when they independently complete about 60% of the purchasing decision process.” ” This should be a wake-call for all leaders in companies who sell products to other businesses. The world is passing you by. strong value proposition. MORE >>

CONVERSIONATION \| WEDNESDAY, JANUARY 11, 2012
Treat Bad Customer Reviews as Good Friends When a customer is disgruntled, the act of solving his problem in a rational and authentic way – which means not hiding the truth – is an excellent opportunity to turn him into the most loyal customer you ever had. Does this mean we should mess up as a strategy? Of course not. You [.]. MORE >>

49 Tweets

B2B MARKETING TRACTION \| WEDNESDAY, JANUARY 11, 2012
	B2B Marketing: Why Competition Doesn’t Matter Lead, follow or get out of the way. When it comes to your competition, if you’re spending too much time and energy watching the competition, you’re just following them. Or, at best, you’re looking laterally at business opportunities in an attempt to keep up. They don’t know what they don’t know. MORE >>

HUBSPOT \| WEDNESDAY, JANUARY 11, 2012
	6 Deadly Marketing Myths BUSTED If I were allowed to keep only one piece of advice in my marketing career, that would be, “question conventional wisdom.” It’s easy to blindly follow the old preachings of industry experts. It’s riskier, and often more effective, to take new directions and experiment with the unknown. We want to take you down the latter path. Myth #6. MORE >>

679 Tweets

INSIGHTIQ BLOG \| WEDNESDAY, JANUARY 11, 2012
	QR Codes: Why Marketers Shouldn’t Slow Down Earlier this month, AdAge published an article suggesting QR codes have not taken off with consumers , claiming that only 5% of Americans have actually used them. And why the latter statistic may be true, the assumption that the technology is a waste of time would certainly be a misstep. troops, while J.C. Not at all, in my opinion. MORE >>

CLIENT BRIDGE | WEDNESDAY, JANUARY 11, 2012

INFOGRAPHIC: An SEO FAQ
From Data Dial, here’s an infographic guide to search engine optimization. View Original ArticleMORE >>

3 Tweets

SAVVY B2B MARKETING | WEDNESDAY, JANUARY 11, 2012

Savvy Speaks: New Year’s Resolutions for Marketers!
A New Year is a new opportunity to rev up your business. After a well-deserved holiday break, the Savvy Sisters are ready to go with these resolutions that will keep us focused and productive in 2012 — see if any of them are right for you! Jamie. Stepping Out and Stepping Up. In 2012 I'll be bringing more of myself to my business. Carpe Annum! MORE >>

SALES INTELLIGENCE VIEW | WEDNESDAY, JANUARY 11, 2012

A Comparative Analysis of Sales Intelligence and the Assemly Line
The assembly line has been a manufacturing process in the making for hundreds of years. However, it wasn’t until 1913 that it was perfected by the Ford Motor Company creating huge ramifications for the entire industry of automobiles and manufacturing. An Industrial Revolution. Efficiency. The average car cost $850 and took about 12.5 MORE >>

HUBSPOT | WEDNESDAY, JANUARY 11, 2012

Facebook Now Features Paid Ads in News Feeds
You’ve probably heard rumblings of it over the past few weeks, and like it or not, the time has finally come: Facebook is now featuring paid advertisements in users’ News Feeds. Yes, right in between photos of your cousin’s new baby and your college roommate’s update about burning his toast again this morning (lol, am I right?!), Marketing Takeaway. MORE >>

715 Tweets

B2BMARKETINGSMARTS | WEDNESDAY, JANUARY 11, 2012

Two B2B marketing rules that cross all forms of communication.
After back-and-forth email discussion with a client today about subject lines on a particular email, I got to thinking about how what I was saying applied to all types of B2B communications. The fact is, we want to be effective communicators whether the platform is an email, letter, PowerPoint presentation, Website, post card, brochure or [.] MORE >>

The Ultimate List of Email SPAM Trigger Words HUBSPOT | WEDNESDAY, JANUARY 11, 2012
Global Social Media Marketing BIZNOLOGY | WEDNESDAY, JANUARY 11, 2012
The Emerging No-Man’s Land between Sales and Marketing SALES CHALLENGER | WEDNESDAY, JANUARY 11, 2012
A Few Thoughts on the FDA’s New Social Guidance MARKETING LEADERSHIP COUNCIL | WEDNESDAY, JANUARY 11, 2012
Just One B2B Social Media Reason for Google Plus: Search SOCIAL MEDIA B2B | WEDNESDAY, JANUARY 11, 2012
How Betty Crocker is Baking Content Marketing Success ENGAGE | WEDNESDAY, JANUARY 11, 2012
What the Latest Marketing Trends say about Business in 2012 TOMORROW PEOPLE | WEDNESDAY, JANUARY 11, 2012
The Power of Print – One to One Mail FEARLESS COMPETITOR | WEDNESDAY, JANUARY 11, 2012
Why Google Social Search Means You’ll Probably Want a Google+ Page IT’S ALL ABOUT REVENUE | WEDNESDAY, JANUARY 11, 2012
What Drives Your B2B Social Strategy? B2B VOICES | WEDNESDAY, JANUARY 11, 2012
7 Silly Mistakes to Stop Making in Your PR Pitches HUBSPOT | WEDNESDAY, JANUARY 11, 2012
12 Questions That Should Guide Your Content Marketing Plan SAZBEAN | WEDNESDAY, JANUARY 11, 2012
15 Tenets of Proper Email Marketing Etiquette HUBSPOT | WEDNESDAY, JANUARY 11, 2012
Market Overview: Alternative Energy Market TRADESMEN INSIGHTS | WEDNESDAY, JANUARY 11, 2012
The Mad Marketing TV After-Show Party – with Jim Burns of Avitage FEARLESS COMPETITOR | WEDNESDAY, JANUARY 11, 2012
Ottawa Consultant becomes Salesforce MVP ONPATH | WEDNESDAY, JANUARY 11, 2012

Hot Topics for January 11, 2012

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Industry (8)
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Effectiveness (9)
Effective (9)
Best (12)

Source: http://feedproxy.google.com/~r/B2bMarketingFull/~3/Ut1_l_Nym2I/

Posted in b2b

Best of B2B Marketing Zone for January 11, 2012

January 12th, 2012

Best of B2B Marketing Zone

January 11, 2012

FEARLESS COMPETITOR | WEDNESDAY, JANUARY 11, 2012

CONVERSIONATION \| WEDNESDAY, JANUARY 11, 2012
Treat Bad Customer Reviews as Good Friends When a customer is disgruntled, the act of solving his problem in a rational and authentic way – which means not hiding the truth – is an excellent opportunity to turn him into the most loyal customer you ever had. Does this mean we should mess up as a strategy? Of course not. You [.]. MORE >>

49 Tweets

B2B MARKETING TRACTION \| WEDNESDAY, JANUARY 11, 2012
	B2B Marketing: Why Competition Doesn’t Matter Lead, follow or get out of the way. When it comes to your competition, if you’re spending too much time and energy watching the competition, you’re just following them. Or, at best, you’re looking laterally at business opportunities in an attempt to keep up. They don’t know what they don’t know. MORE >>

HUBSPOT \| WEDNESDAY, JANUARY 11, 2012
	6 Deadly Marketing Myths BUSTED If I were allowed to keep only one piece of advice in my marketing career, that would be, “question conventional wisdom.” It’s easy to blindly follow the old preachings of industry experts. It’s riskier, and often more effective, to take new directions and experiment with the unknown. We want to take you down the latter path. Myth #6. MORE >>

679 Tweets

INSIGHTIQ BLOG \| WEDNESDAY, JANUARY 11, 2012
	QR Codes: Why Marketers Shouldn’t Slow Down Earlier this month, AdAge published an article suggesting QR codes have not taken off with consumers , claiming that only 5% of Americans have actually used them. And why the latter statistic may be true, the assumption that the technology is a waste of time would certainly be a misstep. troops, while J.C. Not at all, in my opinion. MORE >>

CLIENT BRIDGE | WEDNESDAY, JANUARY 11, 2012

INFOGRAPHIC: An SEO FAQ
From Data Dial, here’s an infographic guide to search engine optimization. View Original ArticleMORE >>

3 Tweets

SAVVY B2B MARKETING | WEDNESDAY, JANUARY 11, 2012

SALES INTELLIGENCE VIEW | WEDNESDAY, JANUARY 11, 2012

HUBSPOT | WEDNESDAY, JANUARY 11, 2012

715 Tweets

B2BMARKETINGSMARTS | WEDNESDAY, JANUARY 11, 2012

The Ultimate List of Email SPAM Trigger Words HUBSPOT | WEDNESDAY, JANUARY 11, 2012
Global Social Media Marketing BIZNOLOGY | WEDNESDAY, JANUARY 11, 2012
The Emerging No-Man’s Land between Sales and Marketing SALES CHALLENGER | WEDNESDAY, JANUARY 11, 2012
A Few Thoughts on the FDA’s New Social Guidance MARKETING LEADERSHIP COUNCIL | WEDNESDAY, JANUARY 11, 2012
Just One B2B Social Media Reason for Google Plus: Search SOCIAL MEDIA B2B | WEDNESDAY, JANUARY 11, 2012
How Betty Crocker is Baking Content Marketing Success ENGAGE | WEDNESDAY, JANUARY 11, 2012
What the Latest Marketing Trends say about Business in 2012 TOMORROW PEOPLE | WEDNESDAY, JANUARY 11, 2012
The Power of Print – One to One Mail FEARLESS COMPETITOR | WEDNESDAY, JANUARY 11, 2012
Why Google Social Search Means You’ll Probably Want a Google+ Page IT’S ALL ABOUT REVENUE | WEDNESDAY, JANUARY 11, 2012
What Drives Your B2B Social Strategy? B2B VOICES | WEDNESDAY, JANUARY 11, 2012
7 Silly Mistakes to Stop Making in Your PR Pitches HUBSPOT | WEDNESDAY, JANUARY 11, 2012
12 Questions That Should Guide Your Content Marketing Plan SAZBEAN | WEDNESDAY, JANUARY 11, 2012
15 Tenets of Proper Email Marketing Etiquette HUBSPOT | WEDNESDAY, JANUARY 11, 2012
Market Overview: Alternative Energy Market TRADESMEN INSIGHTS | WEDNESDAY, JANUARY 11, 2012
The Mad Marketing TV After-Show Party – with Jim Burns of Avitage FEARLESS COMPETITOR | WEDNESDAY, JANUARY 11, 2012
Ottawa Consultant becomes Salesforce MVP ONPATH | WEDNESDAY, JANUARY 11, 2012

Hot Topics for January 11, 2012

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Sample (2)
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Marketing (23)
Effectiveness (9)
Effective (9)
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Source: http://feedproxy.google.com/~r/B2bMarketingFull/~3/Ut1_l_Nym2I/

Posted in b2b

Best of B2B Marketing Zone for January 9, 2012

January 11th, 2012

Best of B2B Marketing Zone

January 9, 2012

WEBBIQUITY | MONDAY, JANUARY 9, 2012

Best Twitter Tips, Tools and Tactics of 2011
In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Nearly 3/4 of active Twitter users are bloggers. MORE >>

93 Tweets

SOCIAL MEDIA B2B \| MONDAY, JANUARY 9, 2012
	6 Ways to Improve SEO with B2B Social Media As search algorithms continue to change, and give more value to social search, it is more important than even for B2B companies to create an integrated approach to social media to improve their SEO, or search engine optimization. SEO is based on two different types of factors, on-page, which you control and off-page, which you don’t control. MORE >>

334 Tweets

SAVVY B2B MARKETING \| MONDAY, JANUARY 9, 2012
	10 Ways Customer Stories Help Companies Sell We're pleased to present this guest post by Casey Hibbard , customer success story specialist, to kick off the new year. Read on to see all the ways that companies benefit from customer stories. Not only are positive customer experiences powerful in attracting new customers, but in fact, organizations that sell without them could be losing out. MORE >>

15 Tweets

HUBSPOT | MONDAY, JANUARY 9, 2012

71% More Likely to Purchase Based on Social Media Referrals [Infographic]
Ecommerce companies that invest in inbound marketing will greatly increase their opportunity to grow online sales, lower COCA (cost of customer acquisition), and increase new customer retention. The below infographic design from Killer Infographics is a great illustration of the importance of ecommerce inbound marketing. Enjoy! Connect with HubSpot MORE >>

164 Tweets

TOMORROW PEOPLE \| MONDAY, JANUARY 9, 2012
	Two Ways to Adapt Business to the Latest Marketing Trends Like most businesses, you will probably have your marketing plan for 2012 already in place. But have you built your plan so that you’re ready to respond to the latest market trends? Here are two ways to achieve it: 1. Identify which market trends match your business priorities. Think long-term. MORE >>

0 Tweets

HUBSPOT | MONDAY, JANUARY 9, 2012

A Marketer’s Guide to Getting Past Email Spam Filters
Marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing. But before hitting send, have you considered if your subscribers will even get the opportunity to read your email? Do use double opt-in. MORE >>

502 Tweets

THE ROI GUY | MONDAY, JANUARY 9, 2012

Ready for Continued Frugalnomics? Cutting Costs Remains Top Buyer Priority for 2012
For those who thought 2012 might offer some much needed relief, a new survey uncovers Executives’ pessimistic sentiment going into 2012, indicating significant economic concerns and a strong focus on cutting costs and improving efficiency versus driving growth. Source: Decision Dynamics Report (Doremus and the Financial Times) –December 2011. MORE >>

HUBSPOT \| MONDAY, JANUARY 9, 2012
The Anatomy of Conversion-Optimized ‘Thank You’ Pages After your newly converted leads fill out a form, you should always send them to a “thank-you” page, which delivers the content you have promised on the landing page. This is where you bring back the navigation and direct people to other parts of your site or more offers in which they might be interested. Access to Your Offer. MORE >>

548 Tweets

ENGAGE \| MONDAY, JANUARY 9, 2012
	Why the Best Social Media Begins Offline W hen I was notified last year that the content marketing firm where I work was moving offices —giving up its spacious, albeit outdated, digs for a new state-of-the-art studio three blocks up the road—I couldn’t help but be a little skeptical, uneasy even, of the changes in the offing. There was plenty to get excited about. They filter it. MORE >>