Archive for the ‘b2b’ category

Lead Scoring Has Drastically Changed – How do You Measure up?

August 26th, 2010

With my son Matthew turning one this week, I’m feeling a bit nostalgic. dug up and started contributing to a personal online journal that I hadn’t touched since 2004, reviewed pictures from past trips with my wife, and reflected on memories that I’ve had in my first year as a dad.

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Building High Performance Teams

August 25th, 2010

As an Engineering and Operations leader in a high-growth privately held company, it’s my responsibility to deliver the most features in the shortest amount of time with the highest quality at the lowest risk.  High performance teams are typically flat (not hierarchical), self-organizing, and cross-functional. Keys to building high performance teams.

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Source: http://feedproxy.google.com/~r/B2bMarketingFull/~3/eQOI9EKcZ0k/building-high-performance-teams.html

Making Sense in B2B Marketing

August 24th, 2010

Last week, I spoke about the importance of the Theory of Reasoned Action (TRA) in B2B Marketing. Since people often make decisions based upon both personal and social attitudes, we will be most effective at encouraging a prospect to adopt our desired buying behavior if we can appeal to both. Sense-making. Here’s how it works. Now what?

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Social Media Overload – Thoughts on Hitting the Wall.

August 22nd, 2010

Sometimes it feels like my social media presence is about to fall off a cliff. Over the past months I’ve shared my journey as I’ve slowly figured things out. How to save time blogging. Build a community. Little tips I’ve learned through trial and error. can’t keep up with Twitter. am now up to nearly 15,000 followers.

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Source: http://feedproxy.google.com/~r/B2bMarketingFull/~3/Sj0KaYlkJqc/

Numbers – 72

August 21st, 2010

72% of businesses have a social media strategy. Original content, both branded and expert are by far the most used tactic. Share this on Facebook Share this on LinkedIn Digg this! Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on [.].

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Are you ready for "The Internet of Things”?

August 20th, 2010

I was introduced to this short video (above) by Jeff Bullas ** and thought it was a great companion to the mega-trends post I ran last week which introduced this idea of “The Internet of Things.&#. This is fascinating to me.   More and more “objects&# — and even the natural world–  is being wired to communicate with us.

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Source: http://feedproxy.google.com/~r/B2bMarketingFull/~3/4yQ8oPrldPw/

The Benefits, Limitations, And Risks Of Shared Platforms

August 19th, 2010

There are a number of shared platforms for B2B marketers that promise increased traffic and search visibility for their members. Before you subscribe to a shared platform, be sure you understand whether it will really help you and how to best use it to drive increased visibility in the search results. This article looks at [.].

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The Dawn of Content Strategy

August 18th, 2010

What is content marketing strategy? How to develop your content marketing strategy and more importantly implement it? We asked Joe Pulizzi "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" quot; Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe Pulizzi.

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Get a jump on link-building

August 16th, 2010

It seems everyone in the building industry is buzzing about search engine optimization or SEO — the practice of  optimizing your website so that you will “be found&# by the search engines. Before long, it will be impossible to achieve top rankings without a good link-building strategy. Avoid mass-submission/ SEO-play article sites.

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Optimizing Google AdWords & Pay-Per-Click, Part 2

August 15th, 2010

Advertising on Google or other search engines can be a very productive way to generate immediate leads to your website. First, think about your website. How much did you spend on it? Do you have a marketing plan for it? The key is to be as relevant as possible to a searcher, then make sure … [ visit site to read more ]. Related posts.

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