Best of B2B Marketing Zone

January 8, 2012

• GROW – PRACTICAL MARKETING SOLUTIONS | SUNDAY, JANUARY 8, 2012

  The social web. Where dreams really do come true. This story starts with a song. A sweet, funny song. To understand this post, you should really hear it. By the time it was over, I had a lump in my throat. Here it is: (If you cannot view this video, you can see it HERE. But that was just the beginning. It was a wild week for Ms. Gill: Jan. The video tops 40,000 views. m not sure which is which. MORE >>

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• CONTENT MARKETING TODAY | SUNDAY, JANUARY 8, 2012
  	Are You a Natural at Social Media Marketing? Written by Melanie Brooks. Dave and Carrie Kerpen started their marketing company,    Likeable Media , after they created a buzz selling sponsorships to their New York wedding. They raised $100,000 for their wedding and $20,000 for a charity. Dave Kerpen. Dave has a few fantastic tips that are worth considering in your freelance business…. MORE >>

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• MARKETING INTERACTIONS | SUNDAY, JANUARY 8, 2012
  	Why I Use Mind Maps for Content Marketing Projects I'm often asked how I manage all the details of complex content marketing projects. My favorite tool for this is Mind Maps. Specifically, I use MindJet. whipped up a simple example to show you: If I was doing this for real, I'd have the persona where it says Content Map Example. MORE >>

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• GROW – PRACTICAL MARKETING SOLUTIONS | SUNDAY, JANUARY 8, 2012
  	Peering deeply into the soul of creativity Can you guess the subject of this photo? This is a predawn picture of Australia’s Lake Eyre salt flat taken by the extraordinary photographer Murray Fredericks. Every winter for eight years, Fredericks rode his bike into the heart of the most featureless place on earth and camped for five weeks — to take photographs. Everything. MORE >>

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• CONTENT MARKETING TODAY | SUNDAY, JANUARY 8, 2012
  	Social Media Marketing Explained in 61 Words Classic wisdom from David Meerman Scott. Don’t buy, beg or bug! It still boils down to content marketing. According to David, you can choose from three old, traditonal methods: You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). MORE >>

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• MI6 MARKETING AGENCY | SUNDAY, JANUARY 8, 2012

  Fave Five Posts, Week of Jan 2 Save Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. In 2012 we will focus on: technology trends, community and network development & B2B marketing. Our Favourite Posts for Week of Jan 2, 2012. MORE >>

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• CONTENT MARKETING TODAY | SUNDAY, JANUARY 8, 2012
  	The Top 5 Things Marketers Should Never Say About Social Media – Business Insider The Top 5 Things Marketers Should Never Say About Social MediaBusiness InsiderHere are some things I resolve to never hear from a brand manager or product marketer or any marketer about social media in 2012… Via www.businessinsider.com. MORE >>

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• FEARLESS COMPETITOR | SUNDAY, JANUARY 8, 2012

  Special Sunday Post – What is consciousness? Great TED video with Neuroscientist Antonio Damasio Sundays are for learning here. Every Sunday, we curl up with the New York Times (in print – the only day we get a paper) with a cup of coffee and my wife and kids. How can we learn more? suggest we watch some of the smartest, most creative folks on Earth on video. And these TED videos fit the bill perfectly. Sunday PostsMORE >>

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• CONTENT MARKETING TODAY | SUNDAY, JANUARY 8, 2012

  The 10 Commandments of Social Media Content Marketing | Jeffbullas’s Blog What is the secret behind social media content marketing that takes content and publishes and promotes it on social networks including Blogs, Facebook, Twitter and LinkedIn? What are the 10 fundamental principles that will help make it effective? Via www.jeffbullas.com. MORE >>

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Best of B2B Marketing Zone

January 8, 2012

• GROW – PRACTICAL MARKETING SOLUTIONS | SUNDAY, JANUARY 8, 2012

  The social web. Where dreams really do come true. This story starts with a song. A sweet, funny song. To understand this post, you should really hear it. By the time it was over, I had a lump in my throat. Here it is: (If you cannot view this video, you can see it HERE. But that was just the beginning. It was a wild week for Ms. Gill: Jan. The video tops 40,000 views. m not sure which is which. MORE >>

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• CONTENT MARKETING TODAY | SUNDAY, JANUARY 8, 2012
  	Are You a Natural at Social Media Marketing? Written by Melanie Brooks. Dave and Carrie Kerpen started their marketing company,    Likeable Media , after they created a buzz selling sponsorships to their New York wedding. They raised $100,000 for their wedding and $20,000 for a charity. Dave Kerpen. Dave has a few fantastic tips that are worth considering in your freelance business…. MORE >>

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• MARKETING INTERACTIONS | SUNDAY, JANUARY 8, 2012
  	Why I Use Mind Maps for Content Marketing Projects I'm often asked how I manage all the details of complex content marketing projects. My favorite tool for this is Mind Maps. Specifically, I use MindJet. whipped up a simple example to show you: If I was doing this for real, I'd have the persona where it says Content Map Example. MORE >>

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• GROW – PRACTICAL MARKETING SOLUTIONS | SUNDAY, JANUARY 8, 2012
  	Peering deeply into the soul of creativity Can you guess the subject of this photo? This is a predawn picture of Australia’s Lake Eyre salt flat taken by the extraordinary photographer Murray Fredericks. Every winter for eight years, Fredericks rode his bike into the heart of the most featureless place on earth and camped for five weeks — to take photographs. Everything. MORE >>

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• CONTENT MARKETING TODAY | SUNDAY, JANUARY 8, 2012
  	Social Media Marketing Explained in 61 Words Classic wisdom from David Meerman Scott. Don’t buy, beg or bug! It still boils down to content marketing. According to David, you can choose from three old, traditonal methods: You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). MORE >>

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• MI6 MARKETING AGENCY | SUNDAY, JANUARY 8, 2012

  Fave Five Posts, Week of Jan 2 Save Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. In 2012 we will focus on: technology trends, community and network development & B2B marketing. Our Favourite Posts for Week of Jan 2, 2012. MORE >>

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• CONTENT MARKETING TODAY | SUNDAY, JANUARY 8, 2012
  	The Top 5 Things Marketers Should Never Say About Social Media – Business Insider The Top 5 Things Marketers Should Never Say About Social MediaBusiness InsiderHere are some things I resolve to never hear from a brand manager or product marketer or any marketer about social media in 2012… Via www.businessinsider.com. MORE >>

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• FEARLESS COMPETITOR | SUNDAY, JANUARY 8, 2012

  Special Sunday Post – What is consciousness? Great TED video with Neuroscientist Antonio Damasio Sundays are for learning here. Every Sunday, we curl up with the New York Times (in print – the only day we get a paper) with a cup of coffee and my wife and kids. How can we learn more? suggest we watch some of the smartest, most creative folks on Earth on video. And these TED videos fit the bill perfectly. Sunday PostsMORE >>

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• CONTENT MARKETING TODAY | SUNDAY, JANUARY 8, 2012

  The 10 Commandments of Social Media Content Marketing | Jeffbullas’s Blog What is the secret behind social media content marketing that takes content and publishes and promotes it on social networks including Blogs, Facebook, Twitter and LinkedIn? What are the 10 fundamental principles that will help make it effective? Via www.jeffbullas.com. MORE >>

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Best of B2B Marketing Zone

January 7, 2012

• FEARLESS COMPETITOR | SATURDAY, JANUARY 7, 2012

  4 Ways Small Business Websites Can Drive More Sales Mashable had a great post for small businesses which I summarize below. To read the full post, click on 4 Ways Small Business Websites Can Drive More Sales. Aaron Sperling is CEO and co-founder of  vFlyer , which provides online marketing solutions for small businesses and independent service providers. Try the following tips. Keep Content Fresh. MORE >>

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• AD YOUR COMMENT HERE | SATURDAY, JANUARY 7, 2012
  	Some more thoughts on Gary Vanerchuck’s “there’s no such thing as social media” I took a few minutes to layout initial thoughts to @ garyvee’s suggestion that there’s no such thing as social media, and that social media was the same thing as the internet. Minor technicality, I’ll let it slide.]. agree that the term “social media” has lost meaning since we started using it years ago. MORE >>

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• CONTENT MARKETING TODAY | SATURDAY, JANUARY 7, 2012
  	Time to Take Out the Social Media Trash – Marketing Pilgrim Time to Take Out the Social Media TrashMarketing PilgrimHere’s the full layout from Altimeter’s new report: “A Strategy for Managing Social Media Proliferation.” Companies create multiple accounts to split out brands or for a specific marketing… Via www.marketingpilgrim.com. Content Marketing Content Marketing News via Scoop.It MORE >>

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• SAZBEAN | SATURDAY, JANUARY 7, 2012

  Top Internet strategy, marketing and technology links for the week of January 7, 2012 Here are the top Internet strategy, marketing and technology links for the week of January 7, 2012…  . Social Media’s Explosive Growth is Only Beginning  (ReadWriteWeb). 12 Essential Tips for Revitalising Your Blog in 2012 (ProBlogger). Steps for Finding New Customers  (Mashable!). 17 Silly Missed Lead Generation Opportunities (HubSpot). MORE >>

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• CONTENT MARKETING TODAY | SATURDAY, JANUARY 7, 2012

  Have an online pressroom you can be proud of—update it! Excellent Advice from PR Guru, Joan Stewart. Written by Joan Stewart. If your online pressroom looks anything like mine did about two hours ago, it’s time to drag out the dust mask, the Shop-Vac® and maybe even a garbage dumpster. And then it dawned on me that the current photo at this blog is about a decade old. That, too, is being replaced. MORE >>

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• CUSTOMER EXPERIENCE MATRIX | SATURDAY, JANUARY 7, 2012

  What Really Creates Marketing Automation Success: Data from Gleanster Research firm Gleanster released its free “Gleansight” report on marketing automation late last month. was principal author for much of the document and drafted the survey questions, although I didn’t write the individual vendor profiles or administer the survey. Here are some highlights – please look in the report itself for details. MORE >>

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Best of B2B Marketing Zone

January 5, 2012

• INBOUND SALES NETWORK | THURSDAY, JANUARY 5, 2012

  A Guide to Understanding the B2B Buying Process While corporate profits are on the rise, many companies are still slow to increase budgetary expenditures. However, with continued economic uncertainty on the horizon, it’s important to gain a clear understanding of your customers’ buying process and what you need to do to facilitate them to buy from you. The B2B Buying Process. MORE >>

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• MARKETING INTERACTIONS | THURSDAY, JANUARY 5, 2012

  Blogs Provide Versatility for B2B Content Marketing According to the B2B Content Marketing: 2012 Benchmarks, Budgets and Trends report produced by CMI and Marketing Profs, the use of blogs has increased to 65% from 51% in 2010. From an effectiveness perspective, the use of blogs as a marketing tactic increased by a whopping 45% during the last year. This is terrific news! MORE >>

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• DIGITAL B2B MARKETING | THURSDAY, JANUARY 5, 2012
  	2012: The Opportunity for the Few in the Year of More Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. The opportunity for marketers is to enable less, in the face of the crushing volume of more. If you haven’t already, go read Mark’s post. MORE >>

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• B2B MARKETING TRACTION | THURSDAY, JANUARY 5, 2012
  	B2B CMOs – Get Out of Your Silo and Lead B2B CMOs must break out of the marketing silo (ivory tower?) and lead , among other things. The way people buy has changed forever. That means new roles and challenges for CMOs. Marketing is now with “the people” ( Read my previous post about “citizen marketing,” B2B Marketing Trends I’m Thankful For ). MORE >>

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• HUBSPOT | THURSDAY, JANUARY 5, 2012

  25 Eye-Popping Internet Marketing Statistics for 2012 2012 is officially here, and what better way to kick off the New Year than with some data porn? In its recent US Digital Media Usage report, eMarketer estimates how digital media usage will grow in 2012 in terms of the internet, mobile, social, video, and ecommerce. The Internet in 2012. 1) In 2012, the audience of internet users in the U.S. 19) 53.5% MORE >>

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• ENGAGE | THURSDAY, JANUARY 5, 2012
  	Should I Have Crowdsourced This Post Instead? A few months ago an interesting article made its way across the web. The story was a remarkable crowdsourcing success story involving a team of international gamers and their ability to solve a molecular structure that had baffled industry experts for years. team of 15, called the “Contenders” solved the riddle in 10 days. Impressive, right? MORE >>

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• HUBSPOT | THURSDAY, JANUARY 5, 2012

  12 Business Blogging Shortcuts for Time-Crunched Marketers After a very successful HubSpot Twitter chat on Tuesday (join us for the next one on January 24th at 3:30 PM EST!) It’s a common refrain, and this wasn’t the first time we’d heard the complaint. Because we really want our readers to adopt business blogging as part of their daily (or weekly, depending on your competitive needs!) Curate a list. MORE >>

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• BIZNOLOGY | THURSDAY, JANUARY 5, 2012

  Can Google succeed at everything? Image via CrunchBase. couple of months ago, I laid out Google’s emerging strategy to compete with everyone and everything, and to do it all solo. Unlike competitors (even large ones such as Microsoft and Facebook) that must ally to compete with Google, the Big G is determined to fight everyone and win. All of which is cool. Um, Google can. MORE >>

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• WORKFACE | THURSDAY, JANUARY 5, 2012

  How Weird are We? By: Harvey Mackay. For years I have been promoting the concept that you must “humanize your selling strategy.” The short explanation for this plan is that you must match your sales approach to the individual or company who will buy your product. How will it benefit them? Let’s use envelopes as an example. Your selling strategy. How you sell. MORE >>

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• HUBSPOT | THURSDAY, JANUARY 5, 2012

  How Path is Making ‘Small’ the New ‘Big’ in Social Media Revolutions don’t happen overnight. Look at inbound marketing. It has been the better part of a decade, and the movement — while HUGE — is still gaining momentum. Something similar has happened with a little known social network called Path. Path launched in November 2010 to some buzz but little mainstream adoption. Commoditization vs. Scarcity. MORE >>

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• The Future Is Not What It Used to Be – Our Predictions for 2012 MARKETRI | THURSDAY, JANUARY 5, 2012

• The Ultimate Guide to Marketing With Facebook’s Social Plugins HUBSPOT | THURSDAY, JANUARY 5, 2012

• Mad Marketing TV – Taking Think Like a Publisher to the Next Level FEARLESS COMPETITOR | THURSDAY, JANUARY 5, 2012

• Penn Stater Magazine Handles Scandal the Right Way JUNTA 42 | THURSDAY, JANUARY 5, 2012

• 8 Great Marketing Infographics To Inspire Your 2012 Objectives B2B MARKETING INSIDER | THURSDAY, JANUARY 5, 2012

• 7 Expert Tips for Launching Location-Based Promotions HUBSPOT | THURSDAY, JANUARY 5, 2012

• How do Entrepreneurs Feel About Their Small Businesses in 2012? [Infographic] MODERN B2B MARKETING | THURSDAY, JANUARY 5, 2012

• How Blogging For Lead Generation Works EB2BLEADS | THURSDAY, JANUARY 5, 2012

• Webinar: 8 Content Initiatives You Need to Seriously Consider for 2012 TRADESMEN INSIGHTS | THURSDAY, JANUARY 5, 2012

• New Years Substitutions. A {growtoon} GROW – PRACTICAL MARKETING SOLUTIONS | THURSDAY, JANUARY 5, 2012

• Tomorrow People in Action at the Great British Business Show TOMORROW PEOPLE | THURSDAY, JANUARY 5, 2012

• Big Data Provides Insights from B2B Social Media SOCIAL MEDIA B2B | THURSDAY, JANUARY 5, 2012

• How Marketing Should Approach Sales Reps IT’S ALL ABOUT REVENUE | THURSDAY, JANUARY 5, 2012

• The Easiest Way to Get Started with Marketing Automation? Answers in the Pictures. CUSTOMER EXPERIENCE MATRIX | THURSDAY, JANUARY 5, 2012

• Did You Make A Resolution That Will Help Your Inside Sales Success? SALES PROSPECTING PERSPECTIVES | THURSDAY, JANUARY 5, 2012

• Welcome to Our Resolution-Free Zone B2B MARKETING UNPLUGGED | THURSDAY, JANUARY 5, 2012

• Creating An Office Space As Welcoming As Your Website FEARLESS COMPETITOR | THURSDAY, JANUARY 5, 2012

• Yes, blog comments are still worth the effort SAZBEAN | THURSDAY, JANUARY 5, 2012

• 5 Cheesy Sales Techniques That Work ONPATH | THURSDAY, JANUARY 5, 2012

• Online Marketing Trends for 2012 CLIENT BRIDGE | THURSDAY, JANUARY 5, 2012

• Find New Customers has a new state of the art blog, Fearless Competitor FEARLESS COMPETITOR | THURSDAY, JANUARY 5, 2012

• Jeff Ogden of Find New Customers named one of “50 Most Influential List in Sales Lead Management for 2011? FEARLESS COMPETITOR | THURSDAY, JANUARY 5, 2012

• Fearless Competitor is all-new and better than ever! FEARLESS COMPETITOR | THURSDAY, JANUARY 5, 2012

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Best of B2B Marketing Zone

January 4, 2012

• BIZNOLOGY | WEDNESDAY, JANUARY 4, 2012

  Publishing is dying because marketers are the new publishers Image by Getty Images via @daylife. Every time I come to New York City, I see the same scene. At the subway stations and on the street, I pass multiple people yelling, “AM New York” to passersby, as they attempt to hand out free newspapers to commuters. But very few people take them. And even fewer are buying newspapers. fix-it book. MORE >>

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• GROW – PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JANUARY 4, 2012
  	Your 2012 Marketing Plan: Tell Me What to Do The ever-awesome Mitch Joel wrote a dizzying blog post forecasting that 2012 is The Year of More. He points out that 2012 will be a year of technological and information abundance: Social sharing will intensify and choices will multiply. The marketing stage — even for small businesses — will be more global. But here is the grand irony. MORE >>

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• BUYER PERSONA INSIGHTS | WEDNESDAY, JANUARY 4, 2012
  	5 Ways New Buyer Behaviors Are Impacting B2B Sales For many in B2B sales, from senior leaders to sales representatives, it may be a discouraging time.    If you follow conventional and social media closely, the storied demise of sales has been told many times.     To you, this sentiment seems like it is taking on mythical proportions.    I am not so sure.  MORE >>

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• B2B VOICES | WEDNESDAY, JANUARY 4, 2012
  	When it Comes to B2B Content, Don’t Go it Alone One of the most often asked questions when I speak is around content — “Where do you find so much information about your company to post?” ” The answer is easy: That much content doesn’t exist. What B2B companies fail to realize is the power of partnerships and connecting with other users for content. No, it doesn’t! MORE >>

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• MODERN B2B MARKETING | WEDNESDAY, JANUARY 4, 2012

  The Right Brain vs. Left Brain of Marketers [Infographic] by Jason Miller Are you a Right-Brain or a Left-Brain Marketer? Psychologists and personality theorists have long believed there to be differences between the right and the left side of the brain. The right side of your brain is responsible for creativity, while the left side handles the details and implementation. So what type of marketer are you? MORE >>

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• HUBSPOT | WEDNESDAY, JANUARY 4, 2012

  5 Tools to Battle Social Media Content Overload This is a guest blog post by Leo Widrich, co-founder of Buffer , a Twitter publishing application. He writes Twitter Tips every week on his blog. When Facebook’s Mark Zuckerberg announced last year that we will be sharing twice the amount of content from just 12 months ago, there were some very interesting responses. Summify. Buffer. SocialBro. MORE >>

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• LOOPFUSE | WEDNESDAY, JANUARY 4, 2012

  Marketing automation services are the rocket, but content is the fuel This is a guest p ost by Russell Sparkman, CEO of  FusionSpark Media, Inc., and Founder/Director of the  Langley Center for New Media. Russell is a presenter at the  2nd Annual Content Marketing Retreat happening January 26 & 27 in Langley, WA (just outside Seattle). Increasingly, the “what is content marketing?” question. Put another way…. MORE >>

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• SELLING TO BIG COMPANIES | WEDNESDAY, JANUARY 4, 2012

  [Video] What If You Couldn’t Get Any New Customers? Today’s video is designed to get you thinking. Seriously thinking. If you’re on a sales team, talk about it together. If you’re on your own, explore the ramifications. What you discover may have a huge impact on your success this year. And when you’re done, please add your thoughts & comments below. Our customers expect different things from us. MORE >>

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• CLIENT BRIDGE | WEDNESDAY, JANUARY 4, 2012

  INFOGRAPHIC: SEO Success Pyramid From SmallBusinessSEM, here’s an infographic that shows the building blocks for a successful SEO strategy. View Original ArticleMORE >>

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• PAUL GILLIN | WEDNESDAY, JANUARY 4, 2012
  	Sensible Talk About Social Media Measurement The Internet is the most measurable medium ever invented, but the perception that returns on online social interactions can’t be quantified stubbornly persists. I’ll admit my biases up front. I’ve known author Katie Paine since her days as a PR pro in the 1980s and am an unabashed fan. Volume 2. highly recommend it. MORE >>

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• How Google+ Is Changing the Web, Even Though No One Wants It To HUBSPOT | WEDNESDAY, JANUARY 4, 2012

• 2012 Resolutions for the B2B Marketer ANNUITAS GROUP | WEDNESDAY, JANUARY 4, 2012

• Why Are B-to-B Marketers So Reluctant To Embrace Social Media? TRADESMEN INSIGHTS | WEDNESDAY, JANUARY 4, 2012

• Content Marketing Tasks: Practice Makes Progress WRITING ON THE WEB | WEDNESDAY, JANUARY 4, 2012

• 7 Best Practices for a Successful Mobile Check-In Campaign HUBSPOT | WEDNESDAY, JANUARY 4, 2012

• Your 2012 New Year’s Revenue Resolution MODERN B2B MARKETING | WEDNESDAY, JANUARY 4, 2012

• The Qualities of a Powerful Word-of-Mouth Marketing Strategy HUBSPOT | WEDNESDAY, JANUARY 4, 2012

• 5 Tips for a Successful Website Launch ENGAGE | WEDNESDAY, JANUARY 4, 2012

• 6 Ways to Spice Up Bland Email Marketing Campaigns HUBSPOT | WEDNESDAY, JANUARY 4, 2012

• 5 Power Tips for B2B Company LinkedIn Profiles SOCIAL MEDIA B2B | WEDNESDAY, JANUARY 4, 2012

• Video Interview: Mobile Marketing At The PPAI Expo CK’S B2B BLOG | WEDNESDAY, JANUARY 4, 2012

• Unanswered Questions for Marketing in 2012 MARKETING LEADERSHIP COUNCIL | WEDNESDAY, JANUARY 4, 2012

• Webinar: Tuesday, January 17 – How to find, influence and convert more prospects into customers LOOPFUSE | WEDNESDAY, JANUARY 4, 2012

• Automation and Activating the Long Tail MARKETING LEADERSHIP COUNCIL | WEDNESDAY, JANUARY 4, 2012

• CallidusCloud Buys LeadFormix Marketing Automation for $9 Million Cash CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JANUARY 4, 2012

• Introducing Find New Customers new state of the art blog, Fearless Competitor! FEARLESS COMPETITOR | WEDNESDAY, JANUARY 4, 2012

• The Top 10 Sales Questions of 2011 SALES CHALLENGER | WEDNESDAY, JANUARY 4, 2012

• Savvy Speaks: Getting up to Speed – FAST SAVVY B2B MARKETING | WEDNESDAY, JANUARY 4, 2012

• 17 Silly Missed Lead Generation Opportunities SAZBEAN | WEDNESDAY, JANUARY 4, 2012

• 5 Steps: Keep your site “fresh” with minimal effort B2B WEB STRATEGY | WEDNESDAY, JANUARY 4, 2012

• Fearless Competitor is all-new and better than ever! FEARLESS COMPETITOR | WEDNESDAY, JANUARY 4, 2012

• Why your Business will need Inbound Marketing in 2012 TOMORROW PEOPLE | WEDNESDAY, JANUARY 4, 2012

• 3 Marketing Lessons from Louis CK FEARLESS COMPETITOR | WEDNESDAY, JANUARY 4, 2012

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Best of B2B Marketing Zone

January 3, 2012

• BIZNOLOGY | TUESDAY, JANUARY 3, 2012

  Be a Big Fish in the Blogger Outreach Pond Image via CrunchBase. It’s always a tough question: would you rather be the smallest fish in a big pond or the biggest fish in a small pond? Would you prefer to be the ugliest pretty person or the prettiest ugly person? Would you prefer to have the lowest IQ at MIT or the highest IQ at State? You can always do both, right? Paying your dues. MORE >>

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• YOUR SALES MANAGEMENT GURU | TUESDAY, JANUARY 3, 2012

  Your 2012 Sales Plan   Your 2012 Sales Plan. It’s a little late to begin planning your 2012 Sales Plan, but in a conversation last week with a reader of this blog, I realized there maybe others who have not formalized their 2012 plan.  I have included below the various “categories” you should consider in building a plan. offerings in 2011? capability in 2011? Execute. MORE >>

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• DIGITAL VOICES | TUESDAY, JANUARY 3, 2012
  	Small Business Social Media Outlook for 2012 (Infographic) According to this recent infographic developed by OfficeArrow.com, while the majority of small business owners use social media personally, and acknowledge its usefulness, very few of them plan to invest heavily or hire anyone to help them with Social Media Marketing in 2012. MORE >>

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• INBOUND SALES NETWORK | TUESDAY, JANUARY 3, 2012
  	How to Sell Your Executives on Outsourced Lead Generation Want to implement marketing and lead generation program that will deliver measureable results? Wondering how to do it can be done? The cost of implementing an effective, measureable lead generation campaign is much more than one may think, let alone even budget for. What if there was a proven blueprint to help you? Sell The Vision. MORE >>

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• WEBBIQUITY | TUESDAY, JANUARY 3, 2012

  Best B2B Marketing and Sales Strategy Guides and Insights of 2011 Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. This evolution has changed life for sales reps as well. Prospects often don’t surface until much later in the buying process than they did just a few years ago. Now What? MORE >>

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• HUBSPOT | TUESDAY, JANUARY 3, 2012

  10 Ways Small Business Marketers Can Crush Big Competitors If you’re a small or medium sized business, you’ve probably set your sights on overtaking industry competitors that are in a similar stage of growth as you. But why not dream big? Why not try to compete with the Oracles, Tiffanys, Starbucks, and other big guns of the world? So how can you do it? Ready to dream big? Got your problem solving pants on? MORE >>

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• JUNTA 42 | TUESDAY, JANUARY 3, 2012

  Coca-Cola Bets the Farm on Content Marketing: Content 2020 Coca-Cola's Jonathan Mildenhall. If you’ve ever seen the movie  Jerry McGuire , you remember the blue mission statement. This is the moment in the movie when Jerry McGuire (played by Tom Cruise) wakes up in a cold sweat and writes, what he believes, to be the future direction for his sports agency. It’s that important. Amen to that. MORE >>

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• B2BMARKETINGSMARTS | TUESDAY, JANUARY 3, 2012

  B2B marketing tip: Targeting prospects on your Web site All smart marketers agree that reaching the right people with their B2B marketing message and content offer makes the biggest difference in the success of marketing efforts. Sending the wrong message to the right market, or the right message to the wrong market, is a complete waste of money. That’s why automated lead nurturing is [.] MORE >>

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• DIGITAL B2B MARKETING | TUESDAY, JANUARY 3, 2012
  	Marketers Ruin Good Marketing Opportunities Innovative marketers constantly put new ideas into practice, and some of the most effective new ideas quickly become marketing best practices or emerging trends. However, when marketing ideas initially move from early adopters to the majority of marketers, they tend to lose their luster. Early adopters have vision. MORE >>

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• THE ROI GUY | TUESDAY, JANUARY 3, 2012

  Nine Cloud Myth Busters (SandHill.com feature) Survey after survey of IT executives indicates that cloud computing ranks as one of the top strategic technologies for 2012. This prioritization makes it important for IT decision makers to quickly and clearly understand the available cloud solution options, design considerations, deployment requirements, economic impacts and more. link]. MORE >>

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• Two Smart Ways to Keep the Marketing Engine Running During Tax Season MARKETRI | TUESDAY, JANUARY 3, 2012

• Is there a Way to Improve Sales Tool Adoption? THE ROI GUY | TUESDAY, JANUARY 3, 2012

• It’s time to evolve the social media mindset GROW – PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 3, 2012

• Looking On The Bright Side SALES PROSPECTING PERSPECTIVES | TUESDAY, JANUARY 3, 2012

• B2B Webinar Best Practices from VMware ANYTHING GOES MARKETING | TUESDAY, JANUARY 3, 2012

• A Dozen B2B Marketing Mantras for 2012 GREAT B2B MARKETING | TUESDAY, JANUARY 3, 2012

• My Review of the book Running the Gauntlet by Jeffrey Hayzlett FEARLESS COMPETITOR | TUESDAY, JANUARY 3, 2012

• 7 Signs Your Mobile Marketing Sucks HUBSPOT | TUESDAY, JANUARY 3, 2012

• The Marketing Measurement Checklist [Infographic] MODERN B2B MARKETING | TUESDAY, JANUARY 3, 2012

• 7 Things Marketers Should Stop Doing Today B2B MARKETING INSIDER | TUESDAY, JANUARY 3, 2012

• Stop Highlighting Unrealistic Customer Expectations SALES CHALLENGER | TUESDAY, JANUARY 3, 2012

• 11 Sure-Fire Ways to Increase Email Click-Through Rates HUBSPOT | TUESDAY, JANUARY 3, 2012

• Your Game Plan: Focus on Fans B2B VOICES | TUESDAY, JANUARY 3, 2012

• 8 Universal Traits of a Winning Social Presence HUBSPOT | TUESDAY, JANUARY 3, 2012

• Create a Content Series for Industrial Marketing INDUSTRIAL MARKETING TODAY | TUESDAY, JANUARY 3, 2012

• 17 Silly Missed Lead Generation Opportunities HUBSPOT | TUESDAY, JANUARY 3, 2012

• Facebook’s Advertising Squeeze Play MANHATTAN MARKETING MAVEN | TUESDAY, JANUARY 3, 2012

• Top 10 B2B Social Media Posts of 2011 SOCIAL MEDIA B2B | TUESDAY, JANUARY 3, 2012

• David Meerman Scott’s Tips for Scoring Big Interviews IT’S ALL ABOUT REVENUE | TUESDAY, JANUARY 3, 2012

• How to Get Your Prospects to Call You Back in 2012 SALES INTELLIGENCE VIEW | TUESDAY, JANUARY 3, 2012

• While Your Audience Checks In, Are You Checking Out? ENGAGE | TUESDAY, JANUARY 3, 2012

• Find New Customers Fan of the Month – Paige O’Neill FEARLESS COMPETITOR | TUESDAY, JANUARY 3, 2012

• Web 4.0: The Era of Online Customer Engagement WORKFACE | TUESDAY, JANUARY 3, 2012

• The “Good Housekeeping” Seal for Online Marketing FEARLESS COMPETITOR | TUESDAY, JANUARY 3, 2012

• Avoiding a Social Media Revolt CLIENT BRIDGE | TUESDAY, JANUARY 3, 2012

• B2B and Mobile Marketing — Strategies from the “Trenches” DIANNA HUFF – B2B MARCOM | TUESDAY, JANUARY 3, 2012

• Make Your Marketing Program Blossom in 2012 CONTENT MARKETING FOR BI | TUESDAY, JANUARY 3, 2012

• 6 Tips For Building a High Quality Blog Following SAZBEAN | TUESDAY, JANUARY 3, 2012

• Do you have all the pieces of your business puzzle? LOOPFUSE | TUESDAY, JANUARY 3, 2012

• Top 10 Posts for 2011 TRADESMEN INSIGHTS | TUESDAY, JANUARY 3, 2012

• Fearless Competitor is all-new and better than ever! FEARLESS COMPETITOR | TUESDAY, JANUARY 3, 2012

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Best of B2B Marketing Zone

January 1, 2012

• MARKETING LEADERSHIP COUNCIL | SUNDAY, JANUARY 1, 2012
  	4 New Year’s Resolutions for Marketers Ah, New Year’s – the time when we step back, reassess, and resolve to do better in the coming 365 days. Most New Year’s resolutions are pretty predictable – stop smoking, lose 20 pounds, finally set up that household budget – but what should marketers, specifically, be thinking about for the coming year? How to do it? MORE >>

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• IT’S ALL ABOUT REVENUE | SUNDAY, JANUARY 1, 2012
  	Chart: A Year of Marketing Excellence by Egan Cheung | Tweet this Thank you to all of our customers, partners, friends, and fellow Eloquans for making 2011 such a phenomenal year.  We decided it would be fun to look at a few selected numerical highlights of the year and compress them into one 600 x 600 pixel square. We cannot wait to achieve even more with you in 2012. MORE >>

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Best of B2B Marketing Zone

December 31, 2011

• MARKETING INTERACTIONS | SATURDAY, DECEMBER 31, 2011

  The Myth of the Magic Bullet for Content Marketing I'll just come right out and say it. There is no such thing as a magic bullet for B2B content marketing. This was a question brought up recently during a B2B Year in Review roundtable where I was one of the panelists over on Focus.com. I've been thinking quite a bit about it since then. is simple & should be done in weeks? Job boards. MORE >>

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• GROW – PRACTICAL MARKETING SOLUTIONS | SATURDAY, DECEMBER 31, 2011
  	Did this blog make a difference? At this time each year I reflect on what has happened on {grow}.  After 274 posts, did this blog and its community make a difference? Did it move ahead? Here are some the aspects of {grow} that I hope had the biggest impact this year. You can be the judge if it made a difference in your life, your outlook, and your business. Innovations. 4) Video. MORE >>

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• AD YOUR COMMENT HERE | SATURDAY, DECEMBER 31, 2011

  Top 9 OSG posts on social media marketing and content production for 2011 Well, some of you thought our content was pretty good! Here are some of the top posts of the year from Ad Your Comments Here. Your Outposts: Going from centralized to a “decentralized federation” (August) – Putting some structure around as institutional social media program that supports the whole as much as the parts. What does it all mean? MORE >>

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• SAZBEAN | SATURDAY, DECEMBER 31, 2011

  Top Internet strategy, marketing and technology links for the week of December 31, 2011 Here are the top Internet strategy, marketing and technology links for the week of December 31, 2011… 10 Fundamental Tips for Social Media Community Managers (HubSpot). Tools, Twitter and a Ton of Opportunity (SEOMoz). Why Profit Should Be Your Most Important Goal (Duct Tape Marketing). Webinar Tricks Every Marketer Should Master (HubSpot). MORE >>

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• INBLURBS | SATURDAY, DECEMBER 31, 2011
  	Happy New Year 2012 inbound marketing social media marketing Happy and Prosperous New Year 2012MORE >>

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• NUSPARK | SATURDAY, DECEMBER 31, 2011

  32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program Everybody does list-format blog posts this time of year.  Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond.  Process: Set your lead generation campaign goals. How many qualified leads. Cost-per-lead. MORE >>

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Source: http://feedproxy.google.com/~r/B2bMarketingFull/~3/p2dpdm2PCM4/

Best of B2B Marketing Zone

December 31, 2011

• MARKETING INTERACTIONS | SATURDAY, DECEMBER 31, 2011

  The Myth of the Magic Bullet for Content Marketing I'll just come right out and say it. There is no such thing as a magic bullet for B2B content marketing. This was a question brought up recently during a B2B Year in Review roundtable where I was one of the panelists over on Focus.com. I've been thinking quite a bit about it since then. is simple & should be done in weeks? Job boards. MORE >>

  11 Tweets

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• GROW – PRACTICAL MARKETING SOLUTIONS | SATURDAY, DECEMBER 31, 2011
  	Did this blog make a difference? At this time each year I reflect on what has happened on {grow}.  After 274 posts, did this blog and its community make a difference? Did it move ahead? Here are some the aspects of {grow} that I hope had the biggest impact this year. You can be the judge if it made a difference in your life, your outlook, and your business. Innovations. 4) Video. MORE >>

  44 Tweets

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• AD YOUR COMMENT HERE | SATURDAY, DECEMBER 31, 2011

  Top 9 OSG posts on social media marketing and content production for 2011 Well, some of you thought our content was pretty good! Here are some of the top posts of the year from Ad Your Comments Here. Your Outposts: Going from centralized to a “decentralized federation” (August) – Putting some structure around as institutional social media program that supports the whole as much as the parts. What does it all mean? MORE >>

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• SAZBEAN | SATURDAY, DECEMBER 31, 2011

  Top Internet strategy, marketing and technology links for the week of December 31, 2011 Here are the top Internet strategy, marketing and technology links for the week of December 31, 2011… 10 Fundamental Tips for Social Media Community Managers (HubSpot). Tools, Twitter and a Ton of Opportunity (SEOMoz). Why Profit Should Be Your Most Important Goal (Duct Tape Marketing). Webinar Tricks Every Marketer Should Master (HubSpot). MORE >>

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• INBLURBS | SATURDAY, DECEMBER 31, 2011
  	Happy New Year 2012 inbound marketing social media marketing Happy and Prosperous New Year 2012MORE >>

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• NUSPARK | SATURDAY, DECEMBER 31, 2011

  32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program Everybody does list-format blog posts this time of year.  Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond.  Process: Set your lead generation campaign goals. How many qualified leads. Cost-per-lead. MORE >>

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Source: http://feedproxy.google.com/~r/B2bMarketingFull/~3/p2dpdm2PCM4/

Best of B2B Marketing Zone

December 30, 2011

• LOOPFUSE | FRIDAY, DECEMBER 30, 2011
  	Not another year end list The year 2012 is right around the corner and we see big things ahead. Not just for us here at LoopFuse but for anyone involved in sales or marketing. Over the past few years we’ve spent a great deal of time explaining marketing automation, why it is important, and the huge value it delivers. We would love you to try out LoopFuse  here. MORE >>

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• SALES INTELLIGENCE VIEW | FRIDAY, DECEMBER 30, 2011

  Top 25 Posts for 2011 on Sales Enablement and Sales Intelligence Closing out the year we wanted to look over the content that you have found most interesting and shared most often. 2011 was a big year for sales intelligence and the use of technology by sales teams to be more effective in finding new opportunities and closing more deals. 25 Influential Leaders In Sales. How Science is Changing Sales As We Know It. MORE >>

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• B2B VOICES | FRIDAY, DECEMBER 30, 2011

  Top 10 B2B Voices Posts of 2011 There wasn’t a particularly scientific  process to come up with this list, but I’ve put together 10 of our collective posts that have garnered a lot of continual readership over the year. Enjoy! What’s Your “I” in Social Media ? HBR: What’s Your Social Media Strategy. Getting Your Degree in Business Acumen. BONUS! MORE >>

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• HUBSPOT | FRIDAY, DECEMBER 30, 2011

  The Only Metrics You Need to Optimize Website Performance Your website is the hub of your inbound marketing efforts. Every piece of content you create or campaign you run should be designed to drive traffic to your website and landing pages, giving you the chance to convert visitors into leads and customers. Unique Visitors. New vs. Repeat Visitors. healthy rate of repeat visitors is about 15%. MORE >>

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• AD YOUR COMMENT HERE | FRIDAY, DECEMBER 30, 2011
  	Infographic of the Week: Best Tweets of 2011 By way of Social Media Today , we’ve got a cool little infographic from Future Simple that shows the top tweets of 2011. Enjoy! Infographics future simple infographic social media today top tweets of 2011MORE >>

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• HUBSPOT | FRIDAY, DECEMBER 30, 2011

  The Ultimate Glossary: 120 Social Media Marketing Terms Explained On the web today, things change fast. New applications launch every day, and existing applications continue to evolve and add new features. Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. Even the Merriam-Webster Dictionary started adding a few to its collection! An example of this is the Twitter API. MORE >>

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• FEARLESS COMPETITOR | FRIDAY, DECEMBER 30, 2011

  Find New Customers Fan of the Month – Cheryl Burgess B2B Lead Generation | Find New Customers Fan of the Month. Happy New Year! Congratulations to our Fan of the Month for December 2011 – Cheryl Burgess! Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than b2b marketing expert Cheryl Burgess. Why don’t you follow her? MORE >>

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• HUBSPOT | FRIDAY, DECEMBER 30, 2011

  The Best and Worst Brand Makeovers of 2011 2012 is almost here, and unless those Mayans are right, it’s time to evaluate what changes you’re going to be making to your brand to make sure you hold strong through the next twelve months. new year means a fresh start and a world of possibilities for your brand, so get excited! The Best Brand Makeovers of 2011. The Worst Brand Makeovers of 2011. MORE >>

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• TOMORROW PEOPLE | FRIDAY, DECEMBER 30, 2011

  eGuide on getting more ROI from your marketing strategy Why inbound marketing is your marketing strategy’s new best friend. Go on, admit it. You want your marketing strategy to get you better results. You want more from marketing budget – and that makes perfect sense. But what’s the missing ingredient that can transform your marketing into something truly effective? Inbound marketing. MORE >>

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• HUBSPOT | FRIDAY, DECEMBER 30, 2011

  How Timeline Radically Changes Your Facebook Marketing Strategy In the early days of social media, the fact that the shelf life of Facebook posts were much longer than tweets was often discussed. But as the years have passed, Facebook has changed immensely. Homepage feeds now have a Twitteresque feel with live updates from friends, otherwise known as the Ticker. hours. Throw Out the “Post Once a Day” Rule. MORE >>

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• Why you should carefully listen to social media INBLURBS | FRIDAY, DECEMBER 30, 2011

• Friday Wrap-Up: This Week in B2B Marketing Tips B2B LEAD BLOG | FRIDAY, DECEMBER 30, 2011

• 10 Reasons You’re Not Hitting Your Leads Goal This Month HUBSPOT | FRIDAY, DECEMBER 30, 2011

• The 5-Step Test to Determine Optimal Email Frequency SAZBEAN | FRIDAY, DECEMBER 30, 2011

• 7 Resolutions B2B Marketers Shouldn’t Make IT’S ALL ABOUT REVENUE | FRIDAY, DECEMBER 30, 2011

• INFOGRAPHIC: The Anatomy of a Perfect Website CLIENT BRIDGE | FRIDAY, DECEMBER 30, 2011

• Happy New Year from Find New Customers FEARLESS COMPETITOR | FRIDAY, DECEMBER 30, 2011

Source: http://feedproxy.google.com/~r/B2bMarketingFull/~3/SZ19dUCIceE/